How to judge the competitive degree of key words

Source: Internet
Author: User
Tags key words range

Do SEO to set the keyword time, often need to analyze a particular word of competition, such as "Sports", "News", "literature" and other large categories of keywords can rely on our common sense to know that competitors are Sina, NetEase and other invincible opponents, so to avoid setting such a broad keyword, It's a real competition, but it's not fun.

So how can you tell how competitive your keywords are? Here are some of my experiences:

1. Regional keyword competition is much smaller:

For example, "Accounting" is a very broad keyword, ranked in the top 10 are certainly industry sites and a variety of advertising promotion. But if you add the "Jinan accounting" search, you will find that the strong competitors are missing, leaving behind some of the local accounting recruitment information, such as miscellaneous results. This brings you a lot of opportunities to enter the home page!

2. View Baidu Index/Google index

Baidu Index is Baidu for the webmaster to provide a view of the search Word Data tool, click here to enter.

This tool can see a search term search frequency (and the actual number of discrepancies), but the webmaster can use the method of adding keywords to their own target keywords and a wide range of keywords to compare. I would like to know the difference between the word "novel" and the precise range of words "through the novel", thus inferring the competitive intensity of the latter.

  

We see the yellow line that represents "crossing the novel" is far from the Green Line difference, the search quantity is "novel" The word one-fifth to One-fourth.

In addition, Baidu Index also has some very meaningful tools, such as "related search words" can list similar keywords, help you find new inspiration.

3. View the number of ads.

Baidu's promotion will occupy the front part of the search results page, some of the business value of the keyword almost occupy a full results page.

So if your site's main keywords contain such commercial keywords, you should know that this will increase your difficulty in coming home page. In fact, there is no certain time it is difficult to do home page. And even if you do, you have to put up with a lot of your traffic has been diverted by the charges ads. Who let others spend money!

4. Through the Industry Status analysis keywords.

We know that there are many industries are in the initial stage, if your site is also in the emerging industry, congratulations, you have a chance to seize the opportunity. When a thing in the country is just beginning to become popular, or not yet popular, this time the keyword competition is very small, do not believe that you open a blog about the Naked 3D Technology Introduction Blog, try to know!

Well, the above is my experience, the deficiencies are welcome to correct, I hope that there is time to delve into it!

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