How to layout Web content in the face of Google's semantic analysis algorithm

Source: Internet
Author: User

Some time ago Google released a "Google will combine semantic search technology to improve the search algorithm," said this will be the millions of people rely on Google page ranking search results site. Although the current domestic largest search engine is Baidu, but Google did so. I believe Baidu is not far from doing so, so we focus on today's Google is to win in the future Baidu. Of course I want to share with you today is Google once the semantic analysis of the algorithm, our site content layout should be the most consistent with the search engine algorithm?

First of all, please take a look at this phrase "after Google made search improvements, search" Lake Tahoe "(Tower Tahoe) keyword users will see the main" attributes ", the search engine will show the location of Tahoe Lake, elevation, average water temperature and salinity and other information. In fact, from this sentence can be seen in the content of our site should be how the layout. So let's analyze this passage, and searchers may want to know the location and elevation of the Lake Tahoe and salinity, and so on, when searching for the Tower Tahoe. Rather than the simple introduction of the lake.

I believe that Google will have a thesaurus of related words, see Google's search algorithm with semantic search technology to improve the phrase "semantic search can be linked to different words, such as the" Google "Company and founder" Larry Page and Sergey "to establish a link between. "This means that if we want to do computer this keyword, we need to appear in the Web site with a variety of computer-related keywords." Computers, monitors, mice, keyboards, and so on are related. So when we are doing site content optimization layout or publish content, we should put these related key also layout in. Instead of simply having a few more computer-focused keywords on the site, it also needs to be designed for computer-related things, because the relevant content may also be what users want to know.

When we talk about how to deal with the semantic analysis algorithm, we have to profoundly understand what Google wants to introduce semantic analysis algorithm. Because only then can make the actual content which conforms to the user demand. We look at what is called semantic search, the so-called semantic search, refers to the search engine work no longer rigidly adhere to the user entered the request statement of the literal itself, but through the phenomenon to see the essence, accurately capture the user entered the statement behind the real intention, and to search, To more accurately return to the user the search results that best fit their needs.

In fact, do semantic analysis is not only the search engine to do, but also we analyze the needs of users to do. Of course the user input a keyword, you can most accurately analyze the user search the word real demand? For example, users in search of SEO, how do you know the user is looking for him is to understand what SEO is, or he wants to find SEO training, or want to find SEO tutorials.

Starting two years ago, search engine rankings have a phenomenon, search for a keyword, ranked in front of the page sometimes does not even contain the search keywords, it is likely that the potential semantic index at work. For example, search the computer, row in front of the page may appear a only mention the computer but did not mention the computer. Because search engines use semantic analysis to know that these two words are closely related. Another thing to note is that when writing a Web page, do not confine yourself to the target keyword, it should contain words similar to that of the main key words to support the main keyword. This is also reflected in the search results, some articles although a large number of main keywords, but the lack of other support vocabulary, ranking is often bad.

In fact, Baidu is also doing this thing, you in Baidu search "search engine optimization" will also appear SEO entry, we look at this picture will know this also shows that Baidu is also doing semantic analysis of this piece, but may be due to the technical or thesaurus collection restrictions, failed to launch it, but I believe in the near future, Baidu is also sure to publish its own semantic analysis algorithm. Semantic analysis algorithm is coming, everyone after the site content design must have a new thinking ah. Article content is excerpted from Zeng Xiangmin SEO blog http://www.tzwoo.org/1147.html, hope to have enlightenment to everybody, thank you.



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