SEO can let the keyword rank up, but want to keep the rankings is not easy, especially with the increase in industry competitors, once perhaps a year or two the key words, is now being squeezed by competitors, in fact, this is a very normal phenomenon, want to keep the rankings is not possible, Even if it is a high weight of the site, as long as there are competitors, the rankings have been squeezed down the possibility.
SEO rankings of instability so many webmaster often scary, how to make their own site to bid farewell to the shackles of SEO, or how to reduce the decline in the impact of the rankings? Shanghai Web site Construction Association Network think in general can be divided into the following three points:
first, to build a strong brand
The concept of brand must exist in every webmaster, not to rank and forget the most important things website, website brand building can let many users enter the brand word into the site, once our site keyword ranking declined, users may not find our site, this time as long as the user remembers our site name, May be through the site name to find the site, of course, such a site is generally the previous keyword ranking better, such as community-style female fashion media beauty said, it's daily search volume reached 10 tens of thousands of:
second, let the site become a high weight site
When each algorithm changes will affect some of the lower weight of the site, this is a well-known reason, because the new site weight is low, trust is poor, may also be in the search engine focus on the scope of the site, and the weight of high sites are generally affected by the search engine is relatively small, as long as there is no strong competitors, The rankings are also very stable, therefore, in the process of optimizing the website, in addition to be cautious, the old Shanghai Web site construction Company network to remind everyone to strengthen the site optimization, of course, the quality is also very important, Ningquewulan principle is very suitable for use in SEO, the content of the site to build, friendship links exchange, The release of the chain, etc., no one is not so, want to make the site to become a high weight of the site in addition to the need to do a good job of optimization of every detail, but also learn to wait patiently, search engines can not be a short period of time to favor your site, it takes a long time
Of course, the high weight of the site can not be said completely out of the chain of SEO, can only be said to be reduced because of the impact of the algorithm changes, compared to the new station is already farewell to this bondage.
third, the use of other marketing methods
SEO is only the tip of the iceberg of network influence, in addition to SEO there are many other ways to promote their own web site, when we take the site as a product display and trading platform, the use of soft text, forum comments, QQ group and other ways to promote, the effect is not less than SEO to the bad; now a lot of people do Taobao friends, Is the use of Baidu know to lead the flow of customers to introduce the site, this is a very effective way. For example, many customers are directly using Baidu bid to sell products selling services, although may require a certain cost, but as long as the good effect is immediate, do not need every day for the site and fear.
In addition to SEO there are many many marketing methods, each industry is different, may be suitable for marketing tools are also different; but each industry can combine SEO to build the site, SEO and other marketing methods combined, for the site is a very helpful way, After all, SEO is a relatively inexpensive way to promote, once the keyword has ranked, stability is still quite good.
This article is published by Shanghai Web Site Production Association Network (http://www.580plan.com/info/wangzhanyouhua/4418.html), reproduced please indicate the source of the link form, thank you!