How to maintain website during Chinese New Year

Preface: At the end of 2011, the search engine has obviously begun to increase the degree of attention to the site user experience, that is, outside the chain in the weight of the site will gradually reduce the proportion. And we now most of the site, are relying on a strong outside the chain to do rankings, the user experience requirements are not reflected. Then, this kind of website in 2012 years or by 2013 will be the search engine clean out, want to get rank and weight is impossible. Therefore, the site for long-term survival and development, the revision is inevitable. And the site after the revision, as long as after two weeks of maintenance, site weight and keyword rankings can be restored. Now, it is the best time to site revision, to the site to be revised must seize the opportunity.

Why is this the best chance for a Web site revision? There are two reasons: first, during the new year, the search engine algorithm will stagnate, especially Baidu, the spider's activity frequency will be greatly reduced, so, at this time due to the site revision and down the right may be greatly reduced. Second, during the Chinese New Year, along with the site optimization staff and the majority of the owners of the holiday, peer site optimization and maintenance will be greatly reduced, at this time the site will not be the revision of the difference between the big and the competitors. Therefore, this time can be assured that the site to be revised.

However, the website revision is not a random change, but to have plans and systematically make changes to the program. In addition, there are a number of Web site revision notice must be careful, otherwise the site rankings and weight caused serious damage.

1, can not change the path. Once the site path changes, there will be a lot of dead links, within the chain system will also change, all links have been gained weight will be lost, while reducing the search engine on the site's trust, the weight of the site will also fall, so that the right to reduce the minimum of 3-4 months to recover, so this is the biggest taboo.

2, do not change the procedure. Site Replacement program, there will be a large number of duplicate pages, causing spiders to crawl repeatedly. Not only waste resources, spread the weight of the page, but also caused the appearance of spam pages, seriously affecting the search engine on the site's goodwill. Therefore, if you have to change the program, it is recommended to use the new domain directly to do a new site.

3, cannot change and delete directory path. Site layout can be modified, the directory name can be changed, but the directory path can not be changed, you can build a new directory to replace the old directory, but to ensure the existence of the old directory, you can continue to be accessed.

In addition, the site can not be overly optimized during the new year, excessive optimization will also cause the site down right. General optimization over the main performance in the following areas:

1, the link is unreasonable. First of all, many webmasters like to add a few keywords at the bottom of the site link to the home page, this is called "Back Chain", now has been the search engine is cheating means, so, to cancel these links. Second, many webmaster like to appear in the article when the keyword, do an anchor text link to the home page or important directory pages, seriously affecting the user's reading, such a practice is not desirable. Third, many small and medium-sized websites have made list links, and are listed more than 10, excessive imitation of large web sites. The abuse of these links, are seriously dispersed the weight of the site and keyword rankings.

2, the keyword setting is unreasonable. Many sites on the home page layout a lot of keywords, even in the directory page to set two key words. The setting of the keyword is too much, excessive spread the weight of the website, cause each keyword is difficult to get rank.

3, the deliberate pursuit of keyword density. Many webmaster all put "keyword density of 2%-8% for the most appropriate" as the Bible, so in the article deliberately added keywords, and constantly repeated appearance, greatly affect the user's reading. In fact, to increase the density of keywords, as long as a breadcrumbs to navigate, the density is reasonably raised.

4, the layout of random articles. Search engines have always stressed that the same directory of articles can be linked to each other, and the correlation between different directories is very poor, is not to do the link point. Random article on the emergence of different categories of articles between the direction of the article, so that directly reduce the trust of the search engine.

5, do not increase the website news, these articles will become garbage content, because the news has no value, no contribution value to the user, no customer is willing to click on your site these articles, which will increase the bounce rate, affect the traffic flow of the site.

So, want to get good rankings during the New Year's website, what needs to be done?

1, increase the general link of stability. If the site ranking is obtained through the chain, then the Chinese New Year outside the chain does not continue to grow, as the Forum personality signature and the loss of the chain of the blog, the site rankings will decline. If there is not so much time during the Spring Festival to do a lot of outside the chain, you can use event marketing to do the chain, is to plan a few very fire posts, so the quality of the chain is very high, you can top many general links.

2, do a good job in advance friendship link inspection. Links to drop the right of the implication can not be ignored, point down the right of the site will also lead to our site down the right. Usually maintain a bad website, the new year is more lack of maintenance, so it is easy to fall right, so to find this kind of Web site, in time to remove the links to such sites, so as not to suffer the right to fall.

3, the station adjusts, the website content and the structure makes the fine tuning. The goal of fine-tuning is to address the need to increase the value of the page, so as to get a better ranking. Looking for new user needs, according to changes in user needs to constantly adjust the content of the site, add some new elements in the site, such as increasing the richness of content, recommend new pictures and comments, add comment function, access to user interaction, can improve the quality of the site and the page. In this way, the site's ranking will be stronger. To see the changes in user needs, the best way is to see Baidu's related search and the natural site of the top five site title changes.

Spring Festival holiday, for hard-working people, is an opportunity, for loose people, it is a difficulty. Your site is your decision, the ranking of the site, depends on your choice. Do things, not afraid of their own smart opponents, fear than their own opponents, so we have to go beyond he must pay more than his efforts. Spring Festival Holiday, your very hard work will be in order to score hundred points of achievement!

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