How to maintain your website during the Spring Festival

Why is it the best opportunity for website revision? There are two reasons: first, during the Chinese New Year, the search engine algorithm update will be stuck, especially Baidu, and the frequency of spider activity will be greatly reduced, at this time, the downgrading of the website may be greatly reduced. Second, during the Chinese New Year, with the holiday of website optimization personnel and the majority of webmasters, the optimization and maintenance of the same website will be greatly reduced. At this time, the website revision will not widen the gap with competitors. Therefore, you can feel free to revise your website.

However, the website version is not changed at will, but must be planned and systematically modified. In addition, there are several precautions for website revision. Otherwise, the website ranking and weight will be seriously damaged.

1. The path cannot be changed. Once the website path is changed, there will be a large number of dead links, and the internal chain system will also change. The weights of all links will be lost, and the search engine's trust in the website will be reduced, the weight of the website will also decrease, which will take at least three to four months to recover. Therefore, this is the biggest taboo.

2. Do not change the program. When the website is changed, a large number of duplicate pages will appear, causing repeated crawling by the spider. This not only wastes resources, disperses page weights, but also causes the appearance of junk pages, seriously affecting the good feeling of search engines on websites. Therefore, if you have to change the program, we recommend that you use the new domain name directly to create a new website.

3. You cannot change or delete the directory path. The website layout can be modified, and the directory name can be changed, but the directory path cannot be changed. You can also create a new directory to replace the old directory. However, you must ensure that the old directory exists and can continue to be accessed.

In addition, during the Chinese New Year, the website cannot be over-optimized, and over-optimized will also cause downgrading of the website. The general excessive optimization is mainly manifested in the following aspects:

1. The link is unreasonable. First of all, many Webmasters like to add a few keyword links at the bottom of the website to point to the home page. This is the so-called "back-to-chain" and is now considered by search engines as a cheating method, cancel these links. Second, many Webmasters like to create an anchor text link to the home page or an important directory page when keyword appears in an article, which seriously affects users' reading. This approach is also undesirable. Third, many small and medium websites have made list links and listed more than 10 websites. The abuse of these links severely disperses the weight of the website and the ranking of keywords.

2. The keyword settings are unreasonable. Many websites deploy a large number of keywords on the homepage, and even set two keywords on the directory page. Too many keyword settings, excessively disperses the weight of the website, making it difficult for each keyword to obtain the ranking.

3. Deliberately pursue keyword density. Many webmasters use "2%-8% as the most appropriate keyword density" as the Bible, so they deliberately add keywords in the article and repeatedly appear, greatly affecting users' reading. In fact, to increase the keyword density, we only need to make a bread navigation, and the density will be increased reasonably.

4. Arrange random articles. The search engine has always stressed that articles under the same directory can be linked to each other, while the relevance between different directories is very poor, and links cannot be directed. Random articles show the pointing of different directories, which directly reduces the trust of search engines.

5. Do not add website news. These articles will become junk content. Because news has no value and has no contribution to users, no customers are willing to click these articles on your website, this will increase the bounce rate and affect the website traffic.

So what do I need to do if I want to get a better ranking website during the Chinese New Year?

1. Add general links. If the website ranking is obtained through the external chain, the external chain will not continue to grow during the Chinese New Year, and the website ranking will decrease with the loss of the Forum personalized signature and blog's external chain. If there is not so much time to do a lot of external links during the Chinese New Year, you can use event marketing to do external links, that is, to plan a few hot posts, so the quality of such external links is very high, multiple general links can be reached.

2. Check the links in advance. Downgrading links cannot be ignored. Downgrading websites can also lead to downgrading. Websites with poor maintenance usually lack maintenance during the Chinese New Year, which is easy to be downgraded. Therefore, we need to find out such websites and remove the links of such websites in time to avoid link downgrading.

3. Adjust the website content and structure. The purpose of fine-tuning is to solve the problem of adding the value of the page due to the change of the keyword demand, so as to get a better ranking. Looking for new user requirements, constantly adjusting website content based on changes in user requirements, adding new elements to the website, such as increasing content richness and recommending new images and comments, adding the comment function to obtain user interaction can improve the quality of websites and pages. In this way, the website ranking will be stronger. The best way to view changes in user requirements is to view changes in the title of the top five websites in Baidu's related searches and websites.