How to make a marketing solution for WeChat

I found that no article on the Internet can systematically explain how a marketing solution is made. so this time I will share with you how the marketing solution is made. First, you need to clearly distinguish between a plan and a plan. The plan can be said to be

 I found that no article on the Internet can systematically explain how a marketing solution is made. so this time I will share with you how the marketing solution is made.

First, you need to clearly distinguish between a plan and a plan. a plan is a framework, and the plan is the specific content in the framework, the marketing methods, operations, activities, work arrangements, and many details should be clearly written.

If the customer or the boss asks you to make a solution, unless you are familiar with the industry or have previous marketing experience, it is unrealistic to do anything without immediate marketing solutions. Of course, if the boss doesn't force you to do the solution, it doesn't matter. In the end, I will teach you how to do the marketing solution quickly, but at the beginning, I still need to explain the detailed steps of doing marketing solutions first.

Work that must be paid attention to in the early stage

1. understand the purpose of enterprise marketing

This is very important. if you do not know the purpose of marketing to the enterprise, you may make the same solution. Some enterprises aim to make their services more convenient, such as China Southern Airlines and China Merchants Bank. some enterprises aim to better promote their own products to achieve higher sales volumes, such as Starbucks and Durex. After you understand the enterprise's needs, you can clearly choose whether to use the service number or subscription number. some customers have selected the subscription number when registering, however, I found that I actually needed a service number. because the newly registered subscription number cannot be upgraded to the service number, I can only register it again. in case that the previous number uses its official name, the newly registered number will be difficult to name. Of course, you can activate both accounts, but you need to consider the division of work between the two accounts. Otherwise, it will be a mess.

2. analyze peer accounts or related accounts

I found that many public account operators seldom pay attention to their peer accounts. they focus on self-media or marketing-related accounts, as if they were afraid of adding a fan to their peers. Your peers are your best teachers. you don't need to repeat a lot of things, or even copy back their successful operation methods or content layout. Before I make a solution for customers, I will add a large number of industry-related accounts to see how they use service numbers and subscription numbers and learn that they use a large number of such accounts, the marketing activities of those accounts are mature. every day, they focus on their dynamic and operational methods, activities, and texts, it takes a lot of time to make an industry-targeted solution for competitors. if your industry does not have a decent competitor, you can focus on the large ones in your industry.

3. 1-2 months for the operating account

The plan is not like a plan. it is often estimated based on the plan. The plan should be implemented in specific details, including the work arrangement, division of labor, daily tasks, activities, and so on of account operations, it takes some time to collect information for such a detailed solution, the operating account is the best way to collect information.

Because the operation methods of each marketing channel are different, it is best to first operate the company's public account for 1-2 months, I have roughly understood the marketing methods and routines in this way, so that your solution has been roughly formed. If you have no idea about marketing, you can directly copy the content of the account you think your peers are the best in marketing. you can try it for a while and then fine-tune it. In the past, our customer had a clothing store named Yushang. their proprietress had no idea at all, and then directly modeled it like some clothing industry accounts. now their accounts work very well, and drive their store business.

During this period, it is best to apply for resources from the company to do some activities, such as forwarding by the circle of friends, bringing friends to the store to purchase incentives, store promotions, discounts, etc, you can try any of the methods that can be used for activity support.