Outside the chain in the site ranking before the middle of a very important role in the site is still in the mid-term outside the chain can be passed to the site weight. And the site only after having a certain weight to be included in the home page and inside pages, and the weight of the transfer can help to improve the ranking. Outside the chain also has the promotion role, can guide the user to enter the website, therefore the website must make the effective outside chain in the prophase.
1: Find out the chain platform
Look for the external chain platform needs to pay attention to: platform weight, ingest, popularity, snapshot, relevance. Good platform outside the chain effective time will be faster, and longer, can save the cost of doing outside the chain.
Platform weight: High-weight platform to get long-tail word ranking more easily, can be the top 20 of the chain to the main station to bring traffic is high-quality outside the chain.
Included: A good platform is the second, is to send a few minutes after the content is included. Almost is the next day included, the kind of days not included in the platform is not recommended to do outside the chain.
Popularity: Popularity from the daily posting volume of replies, the higher the popularity of the platform included faster and the outside chain is the user's chance to see the higher.
Snapshot: A good platform snapshot is usually the same day or the previous one.
Relevance: Look at relevance depends on whether your industry-oriented users will be in this platform activity or find information, if a mechanical industry to the micro-blog to do the chain correlation is very low, because the industry's population generally do not go to the microblogging information.
2: Soft off-paper Chain
soft text outside the chain is a long-lasting link, a good soft article published in the good platform Sisu chain effective time may be up to 5 years, such as seowhy, A5, Webmaster's home and the previous years of the article, As long as these articles are also included in the chain has been effective.
The article is not only a high-quality external chain, but also has a strong role in promoting. Submissions are more likely to be seen, so there will be more users outside the chain, and the submissions will take longer to be included in the article. Secondly, the article will be reproduced by many people, the link of soft text will be spread, soft text inside the marketing statement is sure to exist.
note: The external chain, which is calculated by Baidu, does not necessarily need to be included , some articles that are not included will still be counted outside the chain.
3: Classified information platform outside the chain
Classified information platform is specifically provided to the Product class site of the external chain platform, many procurement will go to the classification of information platform to find their own products and price comparison, such as a machine, office furniture, and a lot of good classification information platform Long tail words ranked better than the enterprise station long tail word rankings, users more easily find.
(1) Choose high-weight, ranking good, included in the fast classification information platform to do SEO outside the chain
(2) Classification information platform shop similar to a separate site, you can make links to the site, a large number of shop links is equivalent to a large number of high-quality outside the chain.
(3) The link with the long Tail Word page with rank can bring more users to the website.
4: Links
Links are high-quality outside the chain, the effective time of the friendship link will be longer, generally one months later. Links are the most stable outside the chain, and can pass the weight of more than the other outside the chain. There are several points to be aware of as links:
(1) The longer the effect, the better.
(2) The other side must be a good quality site, the quality of the site from the structure, content, internal chain to evaluate.
(3) Not only can do the homepage links can also do column page links.
5: Eco-circle Chain
The practice of ecological chain is to use the long tail Word ranking method to circle the industry users, and then guide into the main station. Ecological chain is a regular white hat outside the chain, is a high-quality link.
(1) Filter keywords from the website The remainder of the long-tailed words to be used as the title of the Ecological Circle article. (Refer to Chapter seventh)
(2) Register a large number of blog platforms as a small site inside the biosphere
(3) The use of competitive short words as the title of the ecosystem blog, using the whole blog to rank this one word
(4) Small sites inside the biosphere are updated with blog titles