How to make the ranking of old content re-renaissance?

Here are 1 of the SEOmoz headsmacking Tips series. The trick is to use the old content ranking as the top 20-30 of the search results and never to page 1th or the top 5.

Optimizing the ranking of old content is an important task, but many site optimizer users use the wrong ideas and ways to make internal and external links to old content recommendations. Frankly speaking, the conventional way is not able to revitalize the old content.

OS: It's not easy to find new links to old content.

In fact, one of the quickest and best way is to use "link bait" to get the link. Interesting content can be transmitted automatically through the Internet, valuable or have the characteristics of viral transmission, such as special design, non-commercial report lectures and other activities. This is where the key is--the link bait may not necessarily be for the new page, it also works on the old URL, including the URLs that have been linked to the juice.

Here are a few special strategies that allow you to regain your old content and continue to get links:

Repackage old blog content with new content materials, eye-catching pictures and charts, and then republish.

To stay competitive, you can repeat this action on a regular basis, such as every year, and constantly accumulate new links to URLs.

Instructional how-to articles are updated with the latest data and information, and then a new round of promotion is launched.

The old sales page lacks interesting content, so you might want to add interesting elements to the page, such as using illustrations to make a new version.

Finally, I'll give you a little more useful information. When you update a page, you may find it problematic to submit to a major social marketing service. Using operator # or? (# will be ignored by the search engine) to do 301 redirect URL is no problem. Of course, you can also transfer the old content to the new URL, if you want to, you can also use the examples given above, similar to the domain.com/tubas/2001/will be useful. This way you can continue to get what you have, and people who are interested can also get into the page smoothly.

Try this little trick on some of the less-rated pages. The combination of old links and new things will be a good way to get your ideal place in SERP.