How to maximize the long tail theory

I believe that anyone who can read the article here knows what long tail keyword is, but it is useless to know the concept. It is useful to use it. Here I want to emphasize a principle (I don't know who proposed it) principle. 2366 Web game stations were launched in October this year, aiming to build China's largest web game information platform, I have never done portal site optimization before, but do not know how to exert the power of long tail words. 2 refers to the core of a website and the traffic ratio of popular keyword sites, 8 refers to the ratio of long tail keywords mined under the website topic to search engine traffic. The number 80% is definitely not an exaggeration. Through the principle, we understand the importance of long tail keywords, I know why to optimize long tail keywords, but the first question is coming. How can I mine long tail keywords? Below I will give you a simple analysis of specific examples.

Take the 2366 Web game site as an example. Web games, the latest web games, and the most interesting web games are undoubtedly recognized as the core keywords, and the name of web games is undoubtedly a top-level keyword. Then I define game equipment and game strategy terms as long-tail keywords. Many tools are used to mine long tail keywords. Such as word search, Google-related keyword tools, and recommendation search on the right of the search result page. It is strongly recommended to use the keyword search tool for keyword search. This tool can display the number of times Baidu searches for a keyword every day, which is extremely powerful. The most important thing is to be good at observing the competitor's website. The competitor will always be our teacher and observe the competitor's content arrangement. There are many unexpected gains. Tools are available. Now we need to carefully organize the long tail keywords of each web game and save them in the form of tables. The rest of the work with the keyword list is how to make good use of these keywords?

After sorting out the keywords, if you work in the company, I suggest you negotiate with the editorial department first to let the editorial department edit the corresponding content according to these keywords, prevent edited articles from conforming to the user experience. If you are a webmaster, you can only honestly write articles. After all, the content is king. It can be copied, but it must be pseudo-original, title tag optimization, and page guidance. Of course, we cannot forget the optimization of internal and external links during these processes!