How to operate SEO through the thinking of marketing

At present, a lot of people talk about SEO search engine optimization, the consensus is that the search flow is free, but, in fact, such an understanding of the words is relatively narrow, then the essence of SEO what is it? In fact, SEO is the essence of marketing, so SEO also sem in the tip of the iceberg, SEO is search engine marketing, and not just simple search engine optimization to get free traffic just ~!

If only can get a lot of traffic, but not very good to crawl these flows, get a certain transformation, thus to the deal, if the transaction can not be converted, then no matter how much traffic is invalid flow ~!

　　

The first kind of invalid flow: consumer traffic, but most of them are not to reach the page traffic, but the clicks; What does the amount of clicks mean? The equivalent of the Forum title party, all is the title cheated in, did not read on the roll, such traffic what significance?

The second type of invalid traffic: see a lot of people in the big talk about his site every day IP how much, the weight of how much, webmaster Tools A look, found all are some peers will search the word some rankings, and then Baidu to convert the click expected traffic; then what is the significance of such traffic?

The third kind of invalid traffic: Although is the consumer traffic, although is arrives the page traffic, but it is unintelligible flow, especially in the auction article is particularly obvious, a clear introduction of other brands of the post, by you use the optimization means to cheat in, you use the copy sticky paste text, help peers do a brand education, and then consumers left.

The above analysis, we also see, so that a word, SEO is not a worthless?

We look at SEO from the perspective of marketing

Promote-----traffic------Landing Page-----copywriting Activities----consultation/silence----deal

This is the simplest web site operation process, the beginning is to promote, the end is a deal, that is, no matter what kind of promotion, its purpose is to deal with, not around the sale to do the promotion, are ineffective promotion.

　Following on the three marketing direction, to explain how to use the marketing thinking to do SEO

The first direction: SEO and bidding are complementary

Many enterprises, especially large enterprises will do bidding, so they have a misunderstanding, I did not need to do the bidding SEO, the actual very wrong;

1, bidding is a double-edged sword, bidding is the fastest and effective source of traffic, but the price is expensive, general product profits are difficult to support its promotional costs, so need to integrate SEO;

In the SEO competition is very fierce some keywords, as well as the competitive bidding business core words, used to bid, this word you use SEO optimization does not go up, the fierce competition to express the core, valuable, spend more money to rob down;

In the SEO competition general, and non-business core words, do not bid, with SEO to optimize, because it is not business core words, so the flow is not accurate, and not difficult to optimize, so can be replaced by free way, so comprehensive, the overall cost of SEM naturally down;

2, do not be self-centered, and perhaps many consumers do not know, search engine list ranking rules are what, they may be very obedient according to the order to choose the page, but do not forget that consumers in the online "buy home" is what the essence, they are not "buy", It is used to collect brand information or discount information. So their horizons will not be limited to the top eight, they may be sifting through several pages for valuable information.

When we launch a bid, a word usually throws an ad bit, also means that the home page of the remaining 15 positions are competitors, how to maximize the occupation of consumer sight, is the essence of advertising, so SEO can play a placeholder effect, as far as possible occupy the list of search engines, so that users can not point to;

The second direction: Search engine marketing also needs Word-of-mouth marketing

Internet users will search for the home information they want, also will use the search engine to oneself interest brand to carry on the thorough understanding, because Baidu, therefore in completes the Core keyword optimization, but also must do the brand Word optimization, the brand negative news carries on the research deletion, or the technical repression, Try not to let negative news appear, reduce the loss of traffic; netizens will not easily listen to your brand praise article, but once there is negative comments, his nerves will become very sensitive, netizens are a group of selfish and stingy fellow, to use this attitude to serve them;

The third direction: The key words of the main station optimization should be strategic

Many times, do SEO optimization people will fall into a misunderstanding, in the site of each main channel, desperately plug the core keywords, especially some small sites, because the number of pages, so desperately put all kinds of keywords layout to the title, trying to the industry's core keywords are optimized in. In fact, is trapped in the flow of misunderstanding.

We analyze the customer psychology, the customer through the keyword, from the search engine to search out, he used the answer to the keyword, so his request to the landing page, must be consistent with the words he searched, if not, most customers will give up leaving, and often most people make this mistake.

So what does your page say about optimizing the keyword, do not optimize for optimization, in order to flow and flow, the whole optimization, to have a comprehensive layout, the key words distributed to the main channel page, a separate exchange of links to enhance his weight, improve his ranking ability, more than the word used to optimize the article; A main channel targeted to optimize so one or two words can be, avoid dogpile.

Fourth direction: Optimize the article, to let the flow of the closed loop

The article is SEO optimization in the flow of the play, because the number of articles, you can layout the key words, so this long tail to bring the flow, there may be more than the main station traffic. But according to my personal observation, most of the Web site, with the flow of the article is waste flow, because did not do flow closed loop;

　What does the flow closed loop mean?

For example, you optimize the Chinese top ten furniture brand this word, netizens through this keyword into your article, at the moment his psychological thinking is, the top ten furniture brands have, his attention points here, rather than in your website. Therefore, at the end of the article, if the general hasty end, it is likely that he will also hastily shut down the site, such traffic is only one-way cycle, and there is no closed loop; how do you close the loop?

1: In the end of the article inserted marketing statements: Small series to recommend the top ten furniture brands above the home, click on the link to enter details. This link links the page, is your official Website Activity topic page, used to do the marketing page; we can tacitly think, click into this post flow, is a furniture demand, so you put him to a furniture marketing topic page, as long as the topic page Kungfu to do in place, naturally can produce the next step of the website Operation Funnel

2: Perhaps the flow of reading this paste, did not produce too much stimulation, if he is not interested in the activities mentioned in 1, then we have to continue to create topics of interest to him, such as more about the top ten furniture, you can click here, so that we can bring this precise traffic again to introduce another page, his access depth every more than once, We'll have a chance to get him to deal more.

When a user enters your site or post, we should not only use quality articles to attract users, but also need to add some marketing elements in our article, so that users can generate the purchase of the impulse to the "irrelevant" flow of traffic to and your site to the relevant traffic; Consumers are directed at the core of the key words into the post to see the post, not to come to see your site, seize the psychological characteristics, you know how to do closed loop. OK, about how to use the marketing thinking to do SEO optimization, it will give you a simple share to this side, I hope that we can bring some help.

This article by the Extreme Marketing (http://230365.com/) original, A5 starting, reproduced please specify, thank ~!