How to operate the equipment manufacturing industry website

With the rapid development of China's industrialization and the continuous pursuit of high-end manufacturing technology, manufacturing industry is getting more and more attention. In such a big environment, the future of the equipment manufacturing industry will naturally be relatively clear, so the competition of such websites also appears extremely intense. The following author to the equipment manufacturing website operation and promotion to do a share:

first, to determine the site objectives for the site to make a reasonable positioning.

The main target customer groups of the equipment manufacturing website, including the manufacturers in the equipment manufacturing industry, industry trade companies, enterprise E-commerce agents and other students and scholars who need to know the development of the national equipment manufacturing industry. From a manufacturer's point of view, need to understand and learn more equipment manufacturing technology, national development planning, industry, such as large-scale exhibition information, so the industry site should be reasonable and extensive collection of such information; as manufacturers and trading companies, the site should provide a good display platform to enhance its visibility and online trading opportunities. So the site function positioning must be very good at the same time take into account these two aspects. For example, equipment manufacturing network, on the provision of free advertising, well-known brand enterprises to promote the function of the industry webmaster can go to see.

second, the promotion of online and offline combination: To obtain more customer recognition.

Publicity of a variety of ways, you webmaster friends can choose their own one and seriously to carry out: online we can through professional machinery and Equipment class forum, blog, etc. to promote. The best way is through the release of various types of soft text to the major portal sites, of course, this may require a certain cost support, you can also choose to do with the webmaster Soft exchange cooperation, so the effect of publicity is also very obvious; offline we can jointly show the company to participate in large-scale exhibition activities, the establishment of promotional exhibition hall, Increase the credibility of the site in the eyes of customers. At the same time also can promote communication between webmaster and manufacturers.

third, the market research, continuous improvement.

Market research can enable the webmaster to grasp the potential customers effective demand information status, in the provision of products or services at the same time to be targeted. As an industry web site, research objects can be directly placed on the online target customer base, the way to choose online questionnaires (that is, add an online voting function in the site). In the problem design, to grasp the theme, to the point, targeted, the content should involve the use of products or services, customer satisfaction, as well as the customer's potential needs, customer evaluation of competitors can be the focus of investigation.

Four, add links to link modules, do a good job with the machinery and equipment peer webmaster relationship.

Link is a good opportunity for you to expand your network of friends. Everyone in the link at the same time, may wish to do more communication with other webmaster, learn from each other. See how other webmaster is to do promotion and website operation, there is no place worth to learn. The author of the equipment manufacturing network dedicated to set up a link module, in this also welcome everyone to cooperate.

Overall, the equipment manufacturing industry website competition is relatively low, because this is a new E-commerce site of the traditional industry, but because of this, there is no reference, imitation, learning elders, need to do more exploration. The above is just the author I do a simple share, I hope you put forward valuable comments and suggestions. This article by (http://zhuangbei.gongchang.com/) webmaster feeds!