How to optimize and promote website of different industry websites correctly

Recently has been relatively busy, for a long time did not calm down to write articles, for Baidu optimization, observed more than the different types of Web sites, feel their optimization methods, optimization, including Baidu's ranking mechanism should be different, the following detailed talk.

One, for the small and medium-sized Enterprise website, because of their website content, product, news and so on are relatively fixed, cannot large-scale renewal website, this also includes the newly established small website. Large-scale Update site content is very abnormal behavior, and do not say that collection and false original these, your site itself weight is lower, mass update content instead of using the site included, reduce the percentage of your site included, the ranking of the site does not promote the role. For small sites normal daily updates a few, for small and medium-sized station partition time update once, this is very normal behavior, the site will be very good collection. So the emphasis on optimizing these sites is definitely outside the station. Outbound link Here is not much to introduce, everyone has their own methods, but personally feel that the site is included with the site outside the chain should have a ratio, this ratio is close to 1:1 is the most appropriate, imagine, if your site itself included not what it is, the quality of itself is not good, with what there are thousands of outside the chain? This is a less normal phenomenon. , and of course there are exceptions, and this is only a special case. This may be why many people say that others outside the chain is less than the ranking of more than the reason bar. Of course, the quality of the chain is also 1 key, the author of the site to the relevance of the main chain around 300 can also be the first page. One of the key areas is the early exchange of links, in addition to content-related, snapshot time, included quantity, the number of external chain, and other factors, more special attention is the link home export chain and import to the page number of links, exchange links is very important to increase the weight of the site, if someone else's homepage link ( Including the export of the chain and import to the pages of the link) too many, the weight is too dispersed, to improve the weight of your site also has no effect.

Second, for these information updates frequently, the user exchanges more website. For example: Local portal, Forum communication, News class. If the existence of a certain user base, the site also has a certain weight, the site update is certainly more frequent, then the site optimization should focus on the station, which includes user experience. Perhaps Baidu to this kind of website's ranking mechanism gives the user experience very high score. So for this kind of website, the optimization of the station is definitely a focus, the station layout, the link within the station optimization, optimization of the structure in the station. Station optimization is good, more than you can do thousands of of links are estimated to be useful. This kind of site is a fundamental, as the site included more, external links can also be increased at the same time, the site rankings and traffic will be stable increase, so the effect is very good.

It's probably divided into 2 categories, the site itself less than the content of these 2 categories, no further involved in specific industries, if the specific industry, should be more subdivided, such as the medical industry, some medical industry website itself is also good, so every day update hundreds of news is no problem, Specific optimization of the promotion work this includes Baidu bidding, local news sites targeted press releases, as well as some conventional friends chain exchange, high-quality external chain and low quality chain combination of methods. So not the same industry optimization methods more or less different, especially outside the station to promote this part, then Baidu ranking mechanism for different industries is not the difference? This is based on my observation that there is no further explanation here. What I am advocating here is a healthy optimization method, which is what the Ancients say is too good, and Darwin's theory of evolutionary survival is a truth. This article by SEO blog seotea http://www.seotea.com original release, such as reprint please keep the link, thank you!