How to optimize enterprise Web site optimization win in detail

With the popularization of the Internet, more and more enterprises began to try to promote the enterprise through the low cost of the network, the enterprise started to test water Network marketing by establishing its own website. But for a variety of reasons, many of the enterprise site optimization do not good, and ultimately lead to enterprise promotion, I think the Enterprise website optimization win in detail, the following Shenzhen SEO on how to optimize the Enterprise site 11 points to note:

1. Space selection

Enterprise site is different from personal station, home page often have more pictures need to show, so the space will have a higher demand should not be wise and foolish. Just imagine, a customer to open your site for 10 seconds, and even pictures can not show complete; or, your space is not open for a period of time, the space is always unstable; a few people online at the same time can not access these problems, and so on, you may lose the target customers.

2. Website procedure Selection

Many business owners, in order to the beauty of the site, home made flash, and some use an IFRAME frame structure, but the search engine is not read Flash, the IFRAME frame structure is not conducive to search engine optimization, and these will affect the ranking of corporate websites. Business owners need to understand that your site is to provide value to customers, not just the page looks good. In order to be more advantageous to SEO, the Enterprise website Best is uses the DIV+CSS to carry on the layout.

3. Title, description, choice of key words

Corporate web site to get a better ranking, you must carefully determine the title, first of all the alternative keywords listed, according to the hot and competitive degree of difficulty, combined out the most appropriate title. The website description is best to brief the company and the business, while again naturally repeat the keyword. In addition, the corporate Web site is best to add keyword description in the head, although Google claims that it has ceased to pay attention to this label, but the set is always correct. I have also seen a number of enterprise stations, the title of the whole station, including content pages and column pages are even the name of the company, such a title is not possible to do optimization, we must avoid.

4. Keywords Layout keyword density

Site keyword layout of the Enterprise site optimization plays a vital role, and even directly affect the rankings. Therefore the Enterprise website optimization must be reasonable layout key words, layout location is mainly the following several locations: (1) Site title: the title of the site, description, keyword, these are the most important in search engines, we must pay attention to the layout of keywords; (2) Website column: Website column is also the key point of keywords layout; (3) Website bottom: Here can add the anchor text of the website keyword to point to the homepage, raise the weight of the homepage; (4) article page title and content as well as tag tags: in short, the homepage and inside pages of the natural occurrence of keywords, can increase the site keyword density, thereby conducive to the site rankings. (5) Picture Alt Description: The picture of the enterprise station is more, add alt description to the picture can be appropriate to increase the density of the keyword. Don't forget, the logo of the website can also add alt description.

5. Corporate Web site structure setting tree-shaped bread crumbs navigation

Site structure is divided into tree-like and flat, enterprise station recommended by the former, the tree-like structure benefits are obvious, based on the small number of enterprise stations, tree-like structure is more conducive to the site content crawl rankings. Also need to pay attention to is the site design to set breadcrumbs navigation, conducive to spiders crawling and user experience.

6. Site Map

After the formation of the site, to create site maps to the site, so that spiders better crawl more articles, to increase the weight of the whole station. The exception, visitors can also through the site map to understand the structure of the page, quickly find what they really want.

7.URL static and URL level

Website optimization, the best URL is a unified static, so conducive to the ranking of the site. Many enterprise stations, the whole station is dynamic, dynamic address although can be included, but this is not conducive to optimization. Some are dynamic have static, this is also unfavorable to SEO. If the site has been included in the article, then it is best to unify the use of one. In addition, the URL level of the site as much as possible, the same is for search engine crawl.

8. Website code optimization

Code optimization requires a certain basis. If the site structure is very messy, it is still necessary to optimize the code, to the site code streamlined to make its structure more reasonable. The author of the code optimization does not have much practical experience, only to say a few basic, the site layout is best div+css, less use JS and other calling class code, for the site's main keyword, without affecting the user experience, the premise of using H1 label bold embodiment of its importance.

9. Full Station Renewal Drive

There is a problem with the enterprise station is the lack of content sources, updates are always less. Therefore, it is good to build a column to introduce some relevant knowledge or share some industry news. If you feel that this damage the whole station's aesthetic, you can consider opening a level two directory to do a blog-driven update can be. So each spider to crawl will have different content, so as to enhance the weight and the amount collected.

10. Friendship Links and External links

Optimize the site, friendship Links is also an important part, because the enterprise website content of the professional, so in doing links to pay attention to find some relevant links to the site, this will quickly enhance the weight of the site. In addition to the release of the chain, to pay attention to find some relevant sites, avoid mass, only the site-related, such as the chain is quality, the release of the chain will have better results.

11. Other Details

Enterprise Station optimization also pay attention to whether the site set 404 pages, robots.txt file settings and so on details of the problem, these details will be the site's overall optimization has a subtle impact.

Author information: This article by Zhang Yiyuan original, www.seo8866.com welcome exchanges.