How to optimize Google websites

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Theoretically, there is no fundamental difference between Google-targeted website optimization and other search engine optimization, and it is still the frequently-mentioned optimization elements, it is still the optimization methods that are tedious but still regular, but differ in details. Link In Google, links, especially reverse links from external websites, have a greater impact on website rankings than Yahoo and MSN. More importantly, google's calculation method for determining the weight of a link to a ranking is also different from that of other search engines. A long time ago, in the initial stage of search engine operation, for SEO, links in website optimization were always preferred by Han Xin dianbing, if a website has enough reverse links, the website will be able to obtain a better position in the ranking. However, the current situation is completely different. Google has added the link quality considerations in its algorithms. In Google's algorithms, the link quality is determined by many factors, which ultimately affects the ranking of websites in SERP. Among these factors, the main factors that play a decisive role are: Time when the link exists Just like domain name processing, Google's measurement of the link weight is also included in the "time" test. The longer the link exists, the higher its value. That is to say, the effect of the link we established today will be reflected in a few months, but it will not take effect immediately. Of course, the effect is not suddenly shown in a few months, it is a gradual process. For example, a month may have a slight impact, but two months later may have a slight impact, and wait until five or six months later to make full use of it. Link Location Links located in different locations on the web page have different importance. Generally, links at the top of a webpage are more important than links at the bottom of the webpage. Links in the body are more important; links on real content pages are more important than links on link pages (many websites have separate links to webpages or resource pages to place a large number of outbound links. In general, the more natural the link is, the more important Google will think. Anchor text and format of the link The Anchor Text of the link has been discussed for many times. For example, if the keyword of the content is "google Optimization, the link text that points to it contains the two words, which will emphasize the relevance between the webpage and the two keywords to google. The format of the link varies, which also affects the final ranking of the website. Generally, links in bold or italic format will attract users' attention. Similarly, they will also attract Google's attention, including those of other search engines.