How to optimize how people should respond to search algorithm adjustments

How the optimizer should respond to the search algorithm adjustment, three o'clock, no one to call, the North himself appeared in the conference room door. From this point of view, he still maintains the habit of a technician, not like a CEO.

I do not know why, technical origin of the north, others talk about his wall, two wall books, three continents car ferry tickets, depicting him as a literary youth, the watercress depicted as a literary youth gathering place.

Literature may also be a euphemism for the business world: this decade, with billions of users, has not been profitable. People think that the watercress has been slow, old, and even abandoned by the mobile internet.

North said that watercress had tried, made mistakes, and now found a new direction.

In the last one months of 2014, Watercress formally launched the Watercress APP2.0, Watercress's new slogan is a collection of 100 million people's life fun. If in accordance with the popular understanding of the Internet company's business, some companies are in the establishment of the connection between people and information, there is a company to establish people-to-people connection, there is a company to establish the connection between people and knowledge, then Watercress 2.0 announced the connection between people and interests. But the category of interest, in addition to books, movies, but also home, fashion and other more life-like labels. Watercress hopes this service will be in the face of the public.

In the fast-changing mobile internet era, it took nearly three years to get this conclusion. A north mentality is not peaceful: on the one hand, the lost Coke watercress in the mobile internet for a long time did not find the focus point; on the other hand, he said he sometimes too close to the product, just a product manager role, and sometimes too far away from the product, just a manager role. Neither of these roles helped him find the new direction of the watercress faster.

Watercress Initial Mobile, select the app matrix form. The watercress reading, the Watercress movie, the moment and so on all functions are scattered in the form of separate apps. Then the watercress in the mobile side of the activity and user growth are at a low ebb.

North admits that the main reason for adopting matrix form is the inertia of thinking. The watercress on the PC once made a big revision. The film, books, groups and other sub-columns to the top of the page banner. Watercress hope that in the platform, each project can be a product line in depth development. Each product line from the architecture is also relatively independent of management.

At this time catch up with the mobile internet wave.

"At that time, because the size of the watercress in the PC is large enough, every month to do more than 100 million of the traffic, so the internal think in these directions can do a very deep extension." This way of thinking has a strong inertia, in fact, not a bit can stop. People think that the mobile Internet era watercress platform can have multiple directions to form a combination. So we chose the most reasonable and easiest way, that is, multiple apps. This is a thought of the inertia of the past thinking, it is difficult to stop to consider the mobile Internet is different. In addition, of course, there is a reason is not enough cognition at the time, just think that the mobile phone screen is smaller, so it is best to simple direct application, a single function. ”

The mobile internet is a huge difference from a PC. App is more closed, the lack of platform of watercress users will not jump between different applications. The open rate of the watercress application is lower than expected.

In the Watercress APP1.0 released, a north in the blog such a reflection: "To today, everyone mobile phone face thousands of app choices, useful but open a few times the app has become all-in-one or not to install the tangle." The experience of not being opened is actually the worst experience. ”

At the same time, another key problem is that the watercress in the vertical direction of some in-depth exploration has not been smooth development. Watercress had a period of time to do the watercress film tickets, want to develop into a business model. But soon it found that bat as well as the American Regiment, those capital monsters entered, regardless of the cost of input. "Movie tickets are just part of the model for these companies, and they don't want to make money in this way, it's just the entrance, we're going to take it as a business model, and the margins are very low." ”

In other words, the path to commercialization is largely blocked by "non-competitive competition".

When the number of users on the distributed app is hard to keep growing at the PC end, he wants to refocus on what's wrong.

Product line after independence and then consider the focus, for the watercress appears very difficult. "What about the direction? At the time it seemed that focusing on a movie or a group did not seem right, it was a question that had not been considered clearly for a long time. ”

In a year's time, the watercress has done a lot of innovation in the internal experiment. The hearts of nine and Darlow are the products of that period. "The idea at the time was a new product that had nothing to do with it before, and wanted it to be the point of focus, before all the resources were able to help it. It's kind of like the way. "But soon the north realized that it was a special case, not a universally available reference."

"We did slowly realize that the product should have a new integrated positioning. This orientation is an interest, which integrates things by interest. ”

In the last two years, bat is one of the few companies that has not been included in the harvest war for medium-sized companies. North of the company obviously has a lot of confidence. One of the best people in China to do the product, you can listen to his thoughts about new products:

product form: Bean column is now the most basic unit. How can multiple apps be effectively put into an app? If it's just a simple change, it's patchwork, not consolidation. Products can become very complex. So let's just put it on the side and simplify and refactor.

The meaning of the bean column is the uniform usage. After landing can find the right content and the people behind. Instead of being in a different service, if you use a review but not a group, or someone else writes a diary, only as your broadcast user can know, information is not easy to find. This is the problem before.

The bean column is found and re-organized. Each person finds a good thing and then organizes it back together. The source of creation can be in the watercress, or elsewhere. This is the biggest difference.

　　Social Thinking: The watercress has always had a social gene. And it's very important for us to interact with people on the watercress. Because we are not a media, our content is user-generated, why should users produce content? In fact, he is behind some social reasons and motivation, driving force is actually the role of socialization. Watercress is a social platform that connects people under the same interest.

Bean List allows more people to participate in the discovery, with the socialization of the use of closer to the distance, complete social. For example, I found a thing, immediately put the results in the bean column, if others are watching me, you can get this part of the information, found and social is unified.

Mo Mo's competition: first brush nearby people, especially the opposite sex, this driving force is very strong, but we think to find the nearby person, strictly say calculate a tool usage, is not interested in social, his group more is the line to meet, this is the core, watercress or to be based on interest, usage is different.

There is no special overlap, I think even if there is overlap, this is the two dimensions of social networking for users.

　about the establishment of subsidiaries: watercress Music, reading these two projects have a clear vision. The vision of reading may be e-books, self-publishing and other things, and this vision is also very important to us. But in the current state of the company, a lot of things you have to think about how to achieve, when it needs to push forward, do not go down. There are often such thoughts. So when we reconsider the direction of the project, we feel that it may have to be a company to do the best we can.

　　Alpha City's failure: Alpha City is a virtual community, but the cost of user access is high and it takes a lot of time to immerse yourself in the process. But we do not want to be a game, if with a strong world view, through the game mechanism, perhaps it is possible. But the game is a cycle and we want to be a community not a game.

　　about Speed: "Because interest is not a strong demand. You see that you feel good, and you don't see or have a strong desire to see or how. It's difficult here, so it might be a little bit longer, but it's huge in terms of value and size.

　　Number of mobile users: watercress now has a PC-side, mobile browser and mobile app three channels of user base, overall pc to be larger than mobile phone browser, mobile browser is larger than the mobile app. These three are bridges, and at present we hope to do this and then consider other channels.

　　about profit: watercress in the past year two quarterly losses, two quarters of the flat. While this is not the focus of our immediate attention, we also feel that it is important for a company to have a healthy cash flow. And our current cash flow is healthy. We hope that 2015 will be a year-round flat. The premise is that 2015 years does not do large-scale market investment. But this is hard to say, maybe the second half is to do market input.

How to optimize how people should respond to search algorithm adjustments