How to optimize our website in the 2012

In 2011, the "Baidu Search engine Site Guide 2.0" I found that Baidu's algorithm in the gradual adjustment, then all adjusted what? How do we optimize our website in 2012? I will combine some of the practical and personal experiences of the guide.

First of all, what is the change:

Change one, pay more attention to internal optimization. In the Search Engine website Guide 2.0, Baidu official spent a number of pages in the site inside the construction of things, from the title of the writing to the server situation are given a more detailed explanation to understand, this shows that Baidu pay more attention to internal optimization.

Change the second, more attention jump rate. What is the bounce rate, I believe that all seoer understand that if a site jump rate is too high, indicating that the site has no content, but if the site is too low to show that some of the real content can meet the needs of users, but also Baidu is the site needed.

Change three, pay more attention to the choice of the outside chain platform. Outside the chain also needless to say, in the previous "three major platforms to do outside the chain, let the flow fly up" a article said there are three platforms, can help you improve the site rankings, now to add, is not necessarily not if these three platforms, personally think as long as this platform is in line with user experience, high degree of activity, high correlation, So this platform is a very good platform, is suitable to do outside the chain.

The above mentioned three changes in Baidu, then our optimization how to adjust it?

First, in-station optimization should be carefully done

As a result of more emphasis on internal optimization, so we must better do the optimization of the station, a little progress to improve are likely to bring a larger change in the position, the optimization is not only in the Site keyword label writing, to be more refined, more in-depth. For example, site structure, site dead link, site page size, the opening speed of the site, the picture alt tag, 404 pages, 301 jump, Content page optimization, and so on, these are some details, but also very broken, so we have to continue to improve every day, learn more to see some of the Masters of the article, gradually improve, To meet the requirements of Baidu.

Second, pay attention to the site's bounce rate

Speaking of bounce rate, we have to mention the site click-through. Site Click-through stations should also understand what things, I remember Guoping said, site rankings = Site of the amount of * site hits, the earliest time I still do not understand what this sentence means, then slowly understand that a site if only included, no click Rate, then that is not in line with the user experience, on the contrary, Has included, and the click Rate is also high, indicating that the site user experience is good. And now in the SEO industry has a Baidu Click, the software is indeed the ranking of the site has a big help, especially on the second page of the site keyword, after the first page is easy to click. But we said in the front, Baidu is now more than the jump rate, the user experience in the optimization accounted for a very large portion, so we have the click rate at the same time, but also to control the jump out of the site, which requires us to do a good job site content optimization.

Third, the external chain platform to have relevance

When I used to choose the outer chain platform, the importance of this platform is included, as long as the inclusion of good, my chain must also be included, but now Baidu changes, we can not pursue the collection of external chain platform, pay attention to the relevance of the platform, as well as the degree of activity, My approach is to use in A5 Group purchase of pest marketing software, to carry out mass. The practice is to crawl a large number of site resources, and then to verify, only with PR5 resources, and finally according to keyword relevance automatically organize a group of resources, the current my site outside the chain is also slowly growing, the effect is very good, we can go to http://tuan.admin5.com/deal/ 339 understand, than I bought before the gift is better, have some regret to buy early, but I first Buy first use, the site rankings are also growing.

The above is my guide to some of the practice and personal experience, but also my 2012 site optimization of some humble opinion, if there is not correct, I hope you will correct me.