How to optimize the bidding landing page in the station

Many do not pay attention to bidding landing page optimization, although this is only a page, but for important information transmission, the visitor's bounce rate and the conversion rate plays an important role, why say will affect the transmission of important information, bounce rate and conversion rate? Let's take a concrete look. Bidding landing page is through the bidding link to visit the page, the message conveyed by this page must be the bidding link of the idea is very fit. How to define the importance of the information on the page? You can compare ideas with page content. If the content of the landing page is different from the idea, it will inevitably disappoint the visitors and may not find the information they want. The page is closed. This time the click is wasted. At the same time, it also increases the page bounce rate and reduces the conversion probability. So how to do the bidding landing page optimization? From the following aspects to consider:

1. Meta section optimization settings

The meta section is often called: title, Keywords, descripition three aspects. But in fact the meta is a meta tag of the Web page, which is optimized by the search engine's retrieval of the Web page to focus on the three parts. The Meta section optimization should be done, usually this: title can be added to the bidding keyword 3 or so; keywords can add 5-8 key keywords to bid; Descripition can be expressed by bidding keyword creativity. In addition is the content section, according to the page designated keywords to do related product information. This achieves the landing page and the bidding is unified, but all this can be based on products, including bidding keywords and ideas.

2, page content settings

Page navigation: To do a concise navigation, the company's logo must be done, publicity brand. Not like home navigation as trouble, do a return to the home page link on the line.

Important content forward: Do bidding landing page should pay attention to the first vision, the user came to the site to see the first eye content often decided he should not stay, through statistical information to see what most users will see after what content, this more attractive to the content of the user's eyes forward

Quality content: If our site is to sell related products, put some product advantages, strong contrast content. The content of the technical strength class.

Picture content: Picture can better reflect the visual impact effect, but do not use all pictures, reading, also is not conducive to optimization. Graphics and text and appearance effect than simple pictures and simple text is much better.

Advertising language: To promote products to users, there must be some call for advertising words, such as "Order immediately" "free consultation." Often such words can arouse people's attention.

Online Consulting System: Customers are more or less interested in understanding the content on landing pages. But generally do not take the initiative to understand. At this time, we need customer service personnel to take the initiative, and as long as visitors accept the invitation, coupled with the catalytic effect of customer service personnel, the possibility of reaching sales increased a lot. And that's what our company lacks right now. You can use the form of a picture to add some related to different locations on the landing page. It's good to play.

Guide or seductive content: Why do you say that? Often people are unwilling to accept too straightforward content, such as you in the online consultation system to send visitors to the invitation, he is not willing to accept your invitation, but if you guide him to consult, the likelihood of a deal will be greatly improved. For example, after the introduction of the relevant products plus "online free consultation" "Our Technical Engineers free guidance" and so on, such as guidance, such guidance can be directly linked to the consulting system.

Perfect Contact: Whether it is the contact address, contact telephone, mail. All of this information is complete, once a customer needs products, can be contacted.

Embodiment of authority: How to embody authority? For example, our product is what certification, after what the organization test, certificates such can improve the trust of the site.

Appropriate streaming Media publicity: You can do some product promotion flash or video placed in the middle of the site.

3, page production considerations

1, should not use the full page picture.

2, the content should not be too unitary, may link some other related articles in the website. Reduce the bounce rate.

3, a single independent page. Be sure to link to other pages to reduce the bounce rate.

4, reduce the speed of all the slow access factors, such as excessive flash, large picture files

5, organized content, avoid confusion.

How to do bidding ads, we must pay attention to the optimization of the landing page, when the user through the auction ads to reach the site after the first sight is the bidding landing page, if this page does not do well, to the user does not have a new feeling, the user is likely to close the page to leave. Therefore, in doing bidding landing page optimization, it is crucial to pay more attention to the user experience optimization. Bidding landing page optimization as a bidding can not be ignored, hoping to arouse the attention of everyone. In future articles, I will also share with you some of the bid to launch specific project aspects of the article.

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