How to optimize the effect of e-commerce website under flat line advertising

Article Description: how to monitor and enhance the effect of group buying and e-commerce website on plane advertisement?

Today belongs to the armchair, did not put the offline print ads, also did not seriously how to think, simply say.

Here plane ads, generally refers to offline advertising, which is different from internet advertising, mainly include: newspapers and magazines, bus platform ads, body ads, subway platform advertising, tunnel advertising, building advertising, etc.

It is possible that Internet advertising is increasingly expensive, many companies choose to put offline print ads; There are a lot of print media sales call me, words is very shunliu: "Then who that WHO and that who have voted", I all reply "They have money, I have no money", no one will ignore me anymore, but I did read a lot of corporate ads, They are generally the first to envy their money, and then feel that the money can not be so blind to burn ah, like Wang Feng singing "in the street in the subway in the elevator, affixed to the ads that no one cares about."

I think, or do not say nonsense, also do not pull what "AIDMA", straight to the point:

1, even if the plane ads, should also know the effect of transmission, the simplest way is to use different discount code in different media, such as a discount code registration can get 5 coupons, unless the user is not willing to register you, otherwise there is no reason not to use this discount code; Finally, according to the use of the discount code to determine the effect (if it is a telephone ordering company, it is generally using a different phone number)

2, discount code in the same way can also promote user action;

3, but, let the user remember you, is a very difficult thing, building advertising estimates slightly better, down the elevator is the company, the middle of a few minutes, good memory, but also remember your website name, but for platform ads, and so on, it is not easy, at this time, let users use mobile phone registration may be a better way; Expect users to remember your site, home or to the company to find you on the Internet, cucumber dishes are cold.

4, the plane media information load is limited, generally play a role to attract the attention of users, it is not easy to attract the attention of its users, so can not be wasted; for example, for the bus users, if the ad generated interest in the site, then there is a mobile site, he can see the site on the day of the purchase, Then the user's action-age probability will certainly improve a lot.

5, different creative advertising effect, can also be different discount code to judge the effect, for example, handle ads, I personally have always felt that before the ads, will be more than "buy on the handle, handle on the buy" effect good; but later advertising is not unreasonable, and the same as the brain platinum, let users remember to handle two words, and to buy the number.

6, the distribution mode is really good, if you can in the geographical delivery and efficient promotion of efficiency, imagine the space is very big AH.

In summary: Through various ways to promote action, in the delivery effect of the understanding of the basis, optimize the effect.

It's really simple, but you're not doing much.