How to optimize the electric business website

Recently received an E-commerce site to optimize, before also understand some of the promotion of business-to-business websites, SEO optimization is just one of them, E-commerce site to do SEO optimization is also necessary, today to talk about how to do the Electricity business site optimization can not be less.

I. Structure of the website

E-commerce site structure design in addition to the search engine friendly, but also to allow users to recognize, a clear, neat, generous page appears in the eyes of users, the first impression is very good. To continue to see the desire.

A flat-style web site structure is not only conducive to search engine access, but also conducive to customer browsing, we often say that the tree-type structure. Product column classification must be targeted, there is demand, in the column title contains keywords.

Second, the page comfort degree

The structure of the site is clear, but also need to have content to fill, E-commerce site is mainly selling products (such as I took over the sale of socks), products mainly in the form of pictures to show the level of users. So the whole station of color matching and product pictures and promotional pictures of these must have a feature, so that users do not want to leave the page conversion rate is the highest.

Five: space optimization

We must choose a stable place in the choice of space, the speed is also good space, the flow of support to a large number, so as to avoid the Web site traffic used up the phenomenon of not open (my site is 10 days is not open, and finally was Baidu to K), as far as possible, as a one-time fix, like I took over the site, Space often can not open the phenomenon, now the server is very troublesome, this is the second, the site after the search engine still has a certain impact, but also spend a week or two to adjust the time.

In addition, the space of the site must have IIS log can be downloaded, we need to go to the IIS log every day to analyze, in time to understand the search engine on our site friendly program, there are problems good in time to solve.

Iv. in-Station optimization

1, E-commerce site also want to do within the chain, make full use of products and products between the recommendation, related products to the Internet, is conducive to search engine crawling, but also allows users to click, increase the user experience, but to pay attention to the number of recommended not too much, generally 4 or so on the line.

2, E-commerce sites accounted for the vast majority of the picture, so the optimization of the picture to be very important, first picture needs to be compressed, and then the picture needs to add ALT tags, preferably in the picture before and after the relevant text introduction, increase search engine friendliness,

3, the general situation of the Electronic business site is not high, why, because the page similarity is too high, very bad for Baidu included, so we do when the product upload as far as possible to organize the relevance of the language, the product description, the best word in between 300-500 to reduce the page similarity, After all, only the page included will have rankings.

4, the static Web site and unified, static Web site for the search engine (if there is the best to do not move it), URL uniqueness can focus on the weight of the site, such as the ***.com/index.php, ***.com domain name 301 Redirect to Www.***.com.

Five: Outside the station optimization

Site optimization outside the station, mainly refers to the construction of the chain, on how to do outside the chain of online articles too much, here I do not say anything, E-commerce site outside the chain of practices and other sites, mainly to relevance for good, outside the chain to talk about the quality of the quantity, do some high-quality outside the chain, the site's ranking is only a matter of time.

SEO do the above, starting from the details, adhere to do, so that E-commerce site optimization, the effect will be very obvious. This article is written and published by http://www.52socks.com Clothing.