How to plan online advertising

The network advertisement is different from the traditional advertisement, the network advertisement should have the exclusive own planning process, it should not be simply the expression creativity or the dissemination information. The ultimate goal of advertising is to sell and build brand equity. How to make your ads more effective. This is a matter of common interest to advertisers and agents. Efficient network advertising relies on strategic planning, so that appropriate online advertising in front of the right audience, to attract effective audiences click and browse the page, and participate in advertising activities.

1. Determining the purpose of advertising on the internet
In general, the purpose of online advertising is three:
(1) Advertising can bring more traffic to the website, which is the basic role of network advertising.
(2) Advertising can be very good to the site to bring visibility.
(3) Advertising is conducive to the promotion of product turnover, for the company to bring customers.

2. Determine the target audience for your ads
Choosing the target audience for your ads is simply to determine who the Web ad wants to see, and what groups, what classes, and what areas they belong to. Only by allowing the right users to participate in advertising information activities can the ads effectively achieve their goals.

Only by making sure that ads are objects can you target ads that attract these people's attention and inspire them to buy. It is not easy to find prospective advertisers, not all netizens and advertising objects, to be determined by careful analysis and careful division. There are many indicators for advertising, such as: gender, age, culture, income, interest, occupation, etc.

3. Choose the right way to advertise
The general appeal way of network advertisement is: Divide the city cloth formula, persuade the probation type, shop around type and lure the guest in-depth type.
(1) Frank cloth formula is in the performance and characteristics of their products, objective and impartial to the customer. In order to achieve objectivity and scientific, we can use scientific methods, such as physical, chemical methods for product performance testing.
(2) The persuasion style is the first to create suspense and then induce the purchase. Suspense is the prelude to persuasion, only to attract the attention of consumers, have been recognized, only to persuade the impact of the possibility.
(3) Shop around-style is aimed at the customer "shop around" mentality and planned tactics. In the network World, Luo lists the same kind of product information is not difficult, through the comparison with similar products, can objectively prove their superiority.
(4) The lure of "guest" in-depth refers to the use of questionnaires, hints, and even exaggerated metaphors to the customer "Rob" come over. Consumers can be asked to design advertising signs, advertising patterns, advertising language, and then to a few of the useful part of the reward.

4. Advertising Media selection strategy
The so-called AD media selection is the determination of the site to which you want to post information, even the location of the specific page. Different site audience objects are also different, the choice of media to network advertising the final effect of a great impact. Select the audience concentration of the site, supplemented by high-frequency advertising, targeted to the precise target audience delivery of advertising information, you can have to raise the rate of advertising. Foreign Trade e-commerce site can be based on their own needs, in the regional portal site targeted to publish ads.

5. To conduct the overall planning of network advertising
(1) The design of network advertising, to be creative, to be sophisticated, to be exciting, to design a wonderful advertisement is indeed not too easy. How to attract the attention of potential customers to their website, the key is creative. Different products, to combine different promotional programs, to calculate different ads.
(2) Sometimes in the design of advertising at the same time has begun the promotion of advertising planning. Now that the target population has been selected, advertising campaigns are more likely to follow. The content of advertising promotion, popularly say is where the advertisement is put in, the delivery period is how many, how to supervise the statistic, appear special circumstance how to deal with.