In the website construction, the company not only takes into account the enterprise's website to become the professional propaganda marketing platform, but also takes into account the enterprise on-line image and the network image unification, better promotes the enterprise image and the brand value.
1, think you want: accurate and considerable research, and according to your needs and potential needs to develop a solution.
2, full of creative design: high-quality design team and professional creative design to make the site of the page pleasing, the use of a variety of advanced technology to enhance the performance of the site.
3, good communication: Good communication will run through the entire development process throughout, the real restoration of your site concept is the purpose of our creation.
4, strong technical strength: a huge development team and rich development experience, to give you a strong technical backing and support to ensure the smooth implementation of the website.
5, good post maintenance: Because Branch letter company has multi-level business structure, to provide you from high-end to low-end technical support, so that you in every aspect of the needs can be satisfied with the service.
6, affordable price: Effective process management, scientific development methods, reduce the development cycle of each project and cost, so that you enjoy the affordable price.
The establishment of a website project planning is based on a variety of requirements, which often come from the actual needs of the customer or for the company's own development needs, in which the actual needs of customers that is the nature of the transaction needs accounted for the vast majority of the demand. Face to the website development has the different knowledge level customer, the project leader to the user needs understanding degree, to a large extent decides this kind of website development project success or failure. So how to better understand, analyze, clear user needs, and be able to accurately and clearly in the form of documents expressed to participate in the project development of each member, to ensure that the development process to meet the needs of users for the purpose of the correct project development direction, is each site development project managers need to face the problem.
One, who should participate in the website development project needs analysis activities
The requirements analysis activity is actually a communication with the customer, the correct guide customers can be their actual needs in a more appropriate technical language to express (or by the relevant technical staff to help Express) to clear the purpose of the project process. The process also includes the establishment and planning of the basic functions and modules of the website to be established. Therefore, the involvement of each member of the project team, the customer and even the developer's department manager (depending on the size of the project) is necessary. The project managers in the requirements of the role of the analysis are as follows:
1, responsible for the organization of relevant developers and users to carry out the needs analysis.
2, the organization of art and technology backbone representatives or all members (and user discussions) to prepare the "Web site functional Description (first draft)" document.
3, the organization related personnel to "the website Function description Book (first draft)" carries on the discussion and the revision repeatedly, determines "the website function description book" Official document.
4, if the user has this ability or user requirements, project managers can also assign project members to participate, and by the user to write and determine the "website function description book" document.
5, if the project is relatively large, it is best to have the department manager or his authorized personnel to participate in the "website function description" of the determination process.
Second, the complete demand Survey document recording system
In the process of the whole requirement analysis, the related documents of requirement analysis will be compiled according to certain specifications not only can help
The members of the team will be more explicit requirements analysis, but also for the development process in the future to achieve the form of the actual text of the memo, and to help the company's future development projects to provide useful reference and exemplary, become the company in the project development in line with their own characteristics of the experience of wealth.
Requirements analysis needs to write the document is mainly "website function description book", he is basically the entire demand analysis activities of the results of the document, but also the development of project members are mainly for reference documents. In order to more clearly describe the "website function description" often also need to write the "User Survey Report" and "market research Report" documents to help explain. A variety of documents preferably have a certain standard and fixed format to increase their readability and facilitate readers to quickly understand the content of the document, the relevant provisions will be discussed later in this article.
Iii. what to investigate to the user
In the requirements analysis of the project, there are often many ambiguous user needs, this time the project leader needs to investigate the actual situation of users, clear user needs. A more idealized user survey activity requires the full cooperation of the user, and it may be necessary to train the respondents. So the planning of the investigation: time, place, participants, survey content, all need the project leader and the user's common recognition. The survey can be conducted in the form of a demand questionnaire, a demand survey symposium or on-site research. The main contents of the survey are as follows:
1. The current and future functions of the website may need to appear.
2, the customer's performance of the site (such as access speed) requirements and reliability requirements.
3, to determine the site maintenance requirements.
4, the actual operating environment of the website.
5, the overall style of the site page and art effects (when necessary, users can provide reference site or by the company to provide users).
6, the main page and the number of secondary pages, whether the need for a variety of language versions, etc.
7, Content management and assignment of input tasks.
8, a variety of special effects and the number of pages (Js,flash, etc.)
9, the project completes the time and the progress (may according to the contract)
10. Make clear the responsibility of maintenance after the project is completed.
After the investigation is completed, the user Survey report needs to be prepared and the main points of the report are:
1. Survey Summary: The name of the website project, the user unit, the participant investigator, the time when the investigation begins to terminate, and the work arrangement of the investigation.
2, the investigation content description: The user's basic situation, the user's main business, the information construction present situation, the website current and the future latent function demand, the performance demand, the reliability demand, the actual operating environment, the user to the new website expectation and so on.
3. Compilation of survey data: summary of information collected from surveys (e.g. questionnaires, minutes of meetings, etc.)
Iv. Market Research activities content
Through market research activities, a clear analysis of similar web site performance and operation. Can help the project leader to more clearly conceive of their own development of the site's general structure and appearance, in the summary of similar site advantages and disadvantages of the project developers can take advantage of the development of a more excellent site. However, due to the actual time, funds, limited capacity of the company, the scope of market research coverage has certain limitations, in the investigation of similar sites in the market, should be as far as possible to investigate all the more famous and excellent similar sites. Should understand the use of similar sites and users of the point of surprise, similar to the definition of similar products users detailed requirements (need a company or project leader has a certain relationship). The focus of market research should be on the work of a major competitor or on information about a similar site. Market research can include the following:
1. The determination of similar website works in the market.
2, the use of research work and access to the crowd.
3, the research product function design (main module composition, characteristic function, performance situation and so on)
4, simple evaluation of the site survey.
The purpose of the research is to identify and guide user needs.
After the investigation of similar products in the market, should write the "market research report" mainly include the main points:
1, Research outline: Research plan, website project name, Research unit, participate in research, research start to stop time.