How to promote keyword ranking? website keyword ranking promotion skills

How do users solve a blue screen if they search the computer? Where is the user's motivation? The first reason to find a blue screen, the second find the answer, find someone else to fix. In the process of producing 2 kinds of requirements, one is to find the way blue screen, and the second is to find someone to repair. All the requirements of Internet users are divided into three types: data needs, information needs, transaction requirements.

If want to eat pork, then will search braised pork how to do delicious? This also belongs to information demand. When you want to know the price of oxygen generator, it is information search, but the demand behind it is business needs, but also can change the need for a deal. This is also called the Transaction class demand. What is the difference between a transaction class and an information class? How to judge? Will the user searching for this word form a deal? If it involves trading, is the transaction type, if pure is to understand, do not buy, that is the information class. Baidu daily Information Class search 90% trading class search 10% in Baidu search every customer, Taobao, search day to reach 1.4 million, why have users to do such a search

From 2 aspects:

1, the word in the major media to promote the brand to form such a search

2, know the existence of the brand but do not remember the Web site

Taobao search from Baidu, this search demand is very strong, to the fixed site, this word did have no meaning, although the word flow is very large, but this brand word except. What's the good word? Information-type words? Usually this word is difficult to bring traffic. First of all, do the trading class words, do a good job after the information class, if mixed together to do, or did not classify, will lead to a very long ranking time. Whether the word of a product class can be done is just a matter of method.

Research user's primary search engine user's search demand is to let everyone in the choice of words, the direction of positioning strategy will not go the wrong way, there is a mobile power flow of 2000/day, but his daily turnover of 2 single, earning 20-30 yuan a day.

First, research the user's search needs

Do you usually open Baidu? Idle bored to open Baidu are all sick? But when everyone is idle will open Jingdong, Taobao, Micro Bo? Sure, why? Actually, I don't know what to buy. Just a stroll. What is the demand? Browsing requirements can be categorized, one is the target users, the target users open Baidu is there a goal or no goal? There are goals, of course. The goal is simple, Taobao is a goal, or no goal, Taobao has a goal, and some are not targeted.

When the site has half of the target users, half are not target users. Such a site's keywords how to layout, Baidu has the target user is 100%, it's design is very simple, a simple search box, and see the next Jingdong: the target and no target ratio is about half. Different people have different behaviors, want to buy a notebook, most people will buy a Dell notebook. If you do not know what brand is good, it will be filtered through the navigation notebook.

Beijing East, Taobao such a site needs 2 kinds of users to meet, how to layout the search box, navigation is to meet the goal, special, recommended are to meet the goal-free, is to browse to stroll around the people to see, some sites hundred goals, such as Baidu, there are some sites are hundred no goal. Weibo, 58 with the city is the target users, its home is the existence of navigation, rather than recommend something to come up that it is a goal, most of them are targeted users, do optimization, do layout users browsing habits to study. It is difficult to participate in the rankings without thinking, which is the user search demand.

Second, the user's browsing layout

Baidu Webmaster Weibo has no one to pay attention to, active access to users this article is easy to be overlooked by the webmaster problem audience came to your website browsing, can also help push your rankings, Baidu official said to actively visit the user, also can also be called loyal users, or free users, we have no Research Center forum downloaded tutorials, This is called initiative accounted for the larger, ranking the better, the same 2 traffic 1000 station, a site active access to 400 people, other ways to 600 people, B site to 300 people, other ways 700, A's website ranking obviously than B has advantages, relative to the overall flow ratio higher, Can you tell how the user is coming? Baidu can do it.

Absolute quantity A is 400 absolute quantity is the absolute amount of B is 300 with the optimization, if from 300 to 400, that is certainly good. How does a loyalty user increase affect the ranking?

Third, provide valuable content

Access to user needs tailored to the user to create an enterprise website users are looking at product updates News no use, a medical website Update Entertainment news, no value, to your station has negative effect, the novel site always has the window, that will lose their own users.

Fourth Baidu Webmaster microblogging information, now QQ Group is not a rating can be judged users in the group contribution value if the site has such a function, you can also layout.

Summary: To enhance the initiative to access users, that is why users repeat to your site, if the Research Center forum does not provide new tutorials every day to download, does not provide the answer to the plate, that will not let users repeat, even competitors can also come, if it is the will need to pay attention to, need to find a suitable entry point, Then your ranking will be very hard.