How to promote your website in the website appraisal activity

The value of promoting website ranking to website promotion

The role of the site rankings are mainly as follows:

(1) Enlarge the popularity. Objective and impartial evaluation results are often reported by a variety of media, which produces good news effect, and has more obvious effect on enlarging the popularity of the website than the conventional means of popularization. This is also the reason why the website appraisal has the promotion function, if the appraisal result has no news value, the appraisal nature also loses the significance. Therefore, it is not the need to participate in any evaluation, only to participate in those who have the news effect of the appraisal activities have significance.

(2) to attract new users. According to Cnnic's statistics, the number of new users in China's internet has increased almost once a year, and even if the growth rate of new users has declined since 2001, there are still millions of new subscribers per Half-year. For many new users, may not be very familiar with the status of existing sites, therefore, the site's comprehensive evaluation results have a certain guiding significance, the new Internet users may be the first to become a well-known user of the site.

(3) Increase retention and loyalty. Most excellent websites have similar features: Good customer service, valuable website content, vibrant business model ... Under the same conditions, customers clearly have a higher degree of loyalty to the site on the list. Good websites also mean more commitment and trust from customers.

(4) Understand the industry competition situation. Especially for the comparison of the shopping model of the site rating, to maintain a benign competition in the industry has a positive significance. According to a variety of indicators, according to the "Quality of service" to the difference in the ranking of stores, which helps to promote business from the overall customer satisfaction to improve the business model, not just price competition.

The main form of the website appraisal

Readers who have been through the dotcom bubble for 2000 years may recall that the June 2000 China Internet Network Information Center's excellent Chinese website was selected by a wide range of interested websites in the country, and many websites have used various kinds of cheating to improve their rankings, The selection campaign eventually developed into a farce, and the selection later had to be canceled. But some standard website appraisal activity still has its value and the vitality. According to the different methods adopted by the website, it can be summed up as five kinds of common modes: the website Traffic index ranking mode, the comparison shopping pattern, the expert appraisal model, the questionnaire survey pattern, the comprehensive evaluation model.