How to quickly fix app keyword optimization

In recent years, rely on the ability to set strong keywords into our field of vision of the app is not uncommon, the former has Himalaya "search everything has its" legend, after the bull-stock King "to deal with the heat 10000 of the stock keyword" of the story, make the operation of small partners, painstaking research shortcuts, I hope I can shine on the key words someday. Wen Pang to remind everyone, the basis of tamping keyword optimization can be achieved. Rather than delving into shortcuts, take the time to review whether your keyword settings are in line with the rules. Let's talk about how to use a 8-hour quick fix for a app keyword optimization.

　One or six large basic principles

1. Keyword weight ranking: app Title > Keywords > App Desc ription > IAP item name/desc ription i.e. application name > keyword label > Description > Application purchase name or description;

2. App title and keywords keyword row weight: app title and keywords in the same keyword, weight can not form a superposition effect, will be counted as once. Therefore, if the same keyword appears in title, then do not appear in the keywords, avoid wasting characters;

3. Use subtitles to strengthen keywords: app title with the main title plus subtitle form, subtitle In addition to assume the function of introducing the app, but also to focus more on the keyword. such as the subtitle of the Small Coffee Show "the most fire to the mouth performance of the game app, with the United States Mi makeup function of the shooting artifact" mentioned in the "Performance", "Play", "Beauty", "Beauty Makeup", "artifact" and other keywords, is the intention;

4. Rotation tactics: Reference principle 1 weight ranking, we can in the update version of the key words in turn, when the key keyword ranking optimization, you can choose other core keywords continue to optimize;

5.Keywords in the higher the weight of the former keyword;

6. The number of words described is not limited, the proposed control in 300-500, to ensure that the core keyword 8-12 frequency appears, preferably the company contact way, such as public number/enterprise Weibo account/customer QQ/QQ group.

　　Two or three large basic concepts

1. Relevance (relevance): the relevance of a particular keyword to its own application/target user, and the irrelevant keyword is difficult to produce effective conversions.

2. Difficulty (difficulty): a particular keyword competition, the higher the corresponding value means that it is more difficult to enter the forefront ranking.

3. Flow (traffic): A specific keyword in the search for the number of times the higher, the corresponding value is higher, is what we often say high heat words.

The above three dimension settings are problematic or the app itself does not have a significant new increment, keyword ranking in 30 is very normal, you in the pursuit of high heat words must be combined with the current situation of the app analysis, Childe to provide you with a set of key words of the integration formula: High relevance + moderate difficulty/flow + front placement = Keyword Introduction to the load

Here we will address the above concepts in detail how to operate:

　　Third, the concrete operation

1. How to choose the key words of high correlation degree?

Along the brand word-related words-competition words-bidding keywords to explore the ideal of high relevance of the key words, recommended tool Appduu (query competitive word and competition keywords, keyword expansion). Take the Paramita global purchase as an example to carry on the detailed explanation:

1.1 Competitive Word query: Through Appduu's App Store search/iphone mobile phone App Store search industry hot words such as "sea Amoy" can find the keyword of the competition products.

1.2 Related word query: Through the Appduu key words to expand the function of blue bottom, find more words, pay attention to the selection of low quality words.

1.3 Competitive Product Keyword inquiry: Through Appduu to add the competition, analysis of what the competitive products have keywords.

2. How to choose the key words of the reasonable difficulty?

In the setting of keywords, if you can target a few difficult, high flow of "dark horse word", will be more than half the effort. How to analyze the difficulty of the keyword is reasonable? Childe gives two dimensions: first, the number of apps associated with the app and the heat of the app itself, and the heat of the keyword. Use tool appduu (query keywords have related app)/asou (query keyword heat). Take "Sea Amoy" as an example:

"Sea Amoy" keywords top five of the ranking Mushroom Street/honey Amoy/Polo honey Global Buy/Ocean dock/onion Amoy, combined with the sea Amoy heat more than 8,700, and presents a continuous upward trend, optimization is very difficult.

3. How to choose the appropriate flow of keywords?

The determination of the flow can be combined with the Asou index and Baidu Mobile end index for comprehensive determination, taking the global purchase as an example:

Asou Index and Baidu Index presents the trend of different rules, in general, Baidu Index will have an impact on the Asou index, so we need to evaluate the Asou index now, with Baidu Index to estimate the future. The global purchase of heat is a large part of the reason is by the app hot, the actual search is not very high, operators in the world to do shopping when the heart must be bottom, otherwise blindly optimize such a virtual high heat keyword will not outweigh the gains.

4. How to track keywords?

Keyword tracking needs to focus on the data: app rankings and keyword heat. Use tool Asou (track keyword History heat) and app Annie (track keyword history rankings).

Asou can be added to any keyword you want to track, depending on the history of the heat changes can be preliminary to judge how much flow of keywords can bring.

App Annie mainly tracks the trends in the ranking of keywords, can add the keyword you want to track and can top up, play to the platform tools, can maximize the increase in our work efficiency.

Summary: keyword optimization cumbersome and finely fragmented, but also to constantly correct, MO forget beginner's mind. Mastering the necessary skills and operational tools will allow you to quickly find your way and become more and more handy.