I. Define the choice of long tail words
In simple words, long tail is a word with a tail. Although it is funny, it can be thought so. As a long tail word, the most significant feature is the extension of the main keyword. For example: "SEO", such words are undoubtedly highly competitive, so we can use long tail words as "Shijiazhuang SEO, SEO optimization, SEO technology, what is SEO and how to do SEO well is actually an intuitive expression of long tail words. Winning by quantity is the main means for long tail words to win non-dominant keywords. However, in the selection of keywords, there are two main points:
A: Select the primary keyword. If the primary keyword of the corresponding domain is not very good, the traffic is very small and the competition is very small. In this case, even if the primary keyword is directly ranked. On the contrary, if you are doing a primary keyword field with a high degree of competition, you need to use the selection of long tail words. Therefore, selecting the primary keyword is a very important factor in long tail. Otherwise, even if several hundred or thousands of long tail keywords are created, it will not bring much traffic.
B: the precision of long tail words. The precision of long tail words is actually "accuracy", which conforms to users' search habits and accumulates small traffic through a large number of long tail words. For long tail words, it is undoubtedly more accurate and more accurate. If your long tail is very precise, then the users who come here are also the most interested. If it is an enterprise site, we believe that many customers can be taken over. In the selection of long tail keywords, the most taboo is that it is too cold and too biased, so that no one cares at the end. How can I search for such long tails? In general, a long tail phrase can be used, so it is difficult to avoid it.
II. Transmitting the value of long tail words
What is important about long tail is to express its value. How can we transmit the value of long tail? The direct point is to optimize long tail words for search engines.
A: In an article, we usually use URLs to describe long-tail words, so that search engines can record the long-tail word index, thus effectively improving the ranking of long-tail words, it brings considerable traffic to the website. The emergence of a large number of long tail words is undoubtedly a powerful means to increase the overall weight of the website.
B: external links of long-tail words. The main method is similar to that of point A, and the text URL is still used. Many webmasters publish soft texts, and the external promotion links are usually only links to the homepage address. However, sometimes adding keywords to the internal pages will also bring unexpected gains.