How to reasonably increase the revenue of Google Adsense

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How to reasonably increase the revenue of Google Adsense

1. Website themes and keywords
Generally, the keywords and theme content created on your website have been determined, and the ads that can match them are relatively stable. Unless you are a comprehensive site, it will be a wide range of ads that can be matched. Of course, after a long time of advertising, the ads will tilt towards your hot content.

You can select a website topic purposefully or move it closer to Google Adsense's high-priced keywords when the topic is determined, but never design a site or column for Google Adsense, similar to other search engines, Dmoz completely rejects such websites and violates Google Adsense rules.

It is hard to say which keywords are expensive, because it depends on the advertiser's setting and competition. The English keywords listed on most websites have reference value but may not be accurate. You can easily register an adwords account and set up advertisements in the background without paying for the account. During the setting process, you will see different prices for each keyword.

2. website content and host
Website content is crucial, which is also the core factor that determines your income. The more content you have, the more ads you can match. Naturally, the more revenue you get. By the same principle, the richer the content, the more visitors will be, and more opportunities will be made to click.

There are three aspects related to the Host: stability. You can find that the price of your VM will be relatively low in a few days after it is stopped or transferred, or there will be public ads; speed, this is a very troublesome problem. Due to the relationship between network providers in China, your users may feel fast, but Google Adsense crawlers do not think so, but we should try our best to ensure the speed of the website, because this will affect the rating of the site and the revenue of advertising; IP, choose virtual hosts to avoid spam IP addresses, especially serious cheating IP addresses, IP addresses dedicated to Google Adsense sites should also be avoided. Such IP addresses not only affect revenue but also affect account security. As for how to determine the IP address, you have to understand the service provider, but you can first check the site under the IP address, it will be helpful. IP addresses also affect matching advertisements to a large extent. If your VM is in the United States, even if you are on a Chinese site, English Advertisements may easily appear, however, after a long serving time, the impact will decrease.

3. Website domain name, directory name, and file name
The impact of domain names on advertisements is direct and persistent, so you have to select a good domain name. Google Adsense can recognize English and pinyin, so it doesn't matter whether your domain name is English or pinyin, while digital domain names are slightly weaker in matching ads. The Connection Symbol "-" is equivalent to a space in Google's eyes. You can use it to help you.

Many people know that using some specific English words as directory names and file names can display relevant advertisements and get a lot of revenue. For example, www .aaa.com/webhosting/domain. htm, no matter what your page content is, is prone to English Vm and domain name advertisements. After clicking it, you can get a lot of revenue.

In fact, this is quite dangerous because Google Search and Google Adsense both increase their relevance scores, that is to say, if your website has no direct relationship with these sensitive keywords, the impact on you will be negative, in other words, if you click too many VM advertisements for entertainment content, your account may be suspended due to fraud.

4. Visitor and IP distribution
For Google Adsense, it prefers new visitors, which is also the purpose of advertisers. If the visitor to your website is particularly fixed, it is not suitable for Google Adsense, such as http://club.adsenser.org, the visitor's IP address is particularly important, this is not good for small regional websites, for example, if your content serves a county, the income will be very small, because the IP distribution is too concentrated, in fact, Because advertisers do not have the expected effect.

Visitors are also rated based on their IP addresses. The ad content displayed for different IP addresses on the same website is different. The revenue for clicking on the same IP address on the same website is different, unfortunately, the IP address level in our region is relatively low.

5. Advertisement layout and type
The layout and type settings of advertisements are a university question. No one can make it clear at once. The requirements for different types of sites and different access group settings are different.

If the ad click rate of many sites is too low, you can consider changing the location, type, shape, and color. If you try more, you will get different results.

In addition, do not change the style of an advertisement permanently. Frequent changes are also a good way to attract attention and increase clicks.