How to reduce the page bounce rate more effectively

Bounce rate is an important concept, it mainly reflects the popularity of the page, and whether or not to solve the problem of users, high bounce rate is not a good phenomenon, the general representative of your site, not too in line with the needs of users, when the search user came in, did not go down to try to browse, and directly close your Web page, High search bounce rate, generally need to go deliberately to optimize the landing page, as long as we optimize the landing page, bounce rate will be reduced, landing page in the site plays a connecting link between the role, it is the search engine and users of the bridge, we must make good use of it. So in the optimization of practice, how to more effectively reduce the bounce rate?

1, the loading speed of the Web page

The speed at which a Web page is loaded at a high level is affecting the user experience, if the page does not open in a few seconds, many users are directly off your Web page, will not be patient to wait, unless your site is a name station, is authoritative very high station, so in the optimization of practice, we generally want to carry out the system's front-end optimization, Increase the opening speed of the Web site. Reduce the page bounce rate

2, to fully consider the compatibility of different browsers

In the web design, we have to use the most browser to test, to see whether the page in different browsers can be normal display, such as IE6, IE7, IE8, Firefox browser, Google Browser, and so on, often different browsers for different HTML parsing is not the same, So we are in the process of writing code, as far as possible with some of the universal tag support, we have been emphasizing that the Web page is consistent with the Internet, in fact, browser compatibility is also considered.

3, the site's navigation and classification structure is reasonable

For example, does page navigation take the form of breadcrumb navigation, is not convenient for users to find their own content, the site between the different columns is reasonable, whether it is in accordance with the general logic of the directory created, between the pages, the link is reasonable, there is no relevant recommendation, anchor text set is reasonable, etc. These will affect the user experience, the impact of the page bounce rate.

4, the main aggregation of the page

The page is not aggregated a large number of related content, such as often some topic page bounce rate is relatively low, why? Because the topic page content is very rich, and content is highly relevant, there will be no redundancy, very convenient for users to find their favorite content. We are in the page layout, we must pay attention to relevance, irrelevant content, do not appear in the page, this is not only the needs of users, but also search engines like.

5. Add a site search function for the Web page

This is the practice of many websites, when users can't find what they want on the current page, often try to use the site search, if your page does not have site search function, and link structure, classification is not clear, so high bounce rate is not surprising, so we want to be in a prominent position in the station to add a site search function , to facilitate users to find their most concerned about the content. thereby reducing the page bounce rate.

6, for the page to set a reasonable anchor text

When we are in the browser a page, if there is a new word, we'd better add a reasonable anchor text to the user to carry out a reasonable guide, this is not only beneficial to users, but also can reduce the bounce rate, in a reasonable place to appear reasonable anchor text is very important, pay attention to the natural appearance, Do not deliberately for it, also do not appear the phenomenon of keyword piling. Above content by http://www.renrenjianfei.com/everyone weight loss nets in Admin5, reproduced please keep the URL, thank you