I do not know if we have found that when a site is down the right, if we optimize the strength of more than the content of the update more, the chain did a good job, ranking or intact? Yesterday I released the "Hot keyword optimization is ineffective, the ranking is not the cause of improvement" in this article mentioned that I received a more difficult single, As a result of the optimization of the station before the people do not rationally lead to be Baidu down the right, the current situation is not optimistic about the ranking, updated content is not included. So like this is Baidu down the right of the new station how can we deal with, how to let down the new station ranking how to "regain life"? Below I talk with personal experience, so that the same situation in the future webmaster friends can learn from.
First, the extent of the site to determine the right to reduce
From the site included, snapshots, keyword ranking can be judged by the extent of the site down the right, when the site snapshot stay or return file, the content of the update is not included in the site or even do not collect the main keywords are not ranked at all, you can conclude that the weight of the site is very low. When the site snapshots and included are relatively normal, the rankings did not drop the phenomenon just dropped a few pages back, which means that the site down the right procedure is relatively low.
Second, find out the reason for the site down right
No matter what happens, there will be its causes and consequences, the site down right is also so. If the site has not done anything before, ranking is no reason to drop, it can only be said that the Baidu database in the update, some data loss results in the rankings temporarily disappear. It is not easy to find the cause of the site down right, and many experienced seoer are not all able to come up with a direct reason for the right to decline in a short period of time, through constant speculation and testing to arrive at a more proximate cause. Want to find the right to reduce the reason, this requires us to do any of the site's operations to record, so in the right to fall after we have clues to find. And my site after this period of time to the investigation of the right to reduce the reason is the optimization of excessive skills, including the keyword heap, update frequency is low, the export chain took more, the site brush over the flow of more deadly reasons.
Iii. How to solve the problem of the right to reduce the website in time
Site down right is very serious, recovery time is longer, some may be one months, some may be half a year or even longer, it is different to see how the seoer measures. Of course, I can not say which method to restore the weight of the site is very good, the following is my personal common methods.
1. Optimize the website framework
The site as far as possible to use DIV+CSS to layout, so that the source code will be more concise in favor of Baidu spiders crawl; Simplify the program code, the program has a lot of superfluous code like some did not call to the JS program is completely can be deleted.
2. Choice and distribution of key words
The new station should not optimize too many keywords, it will be easy to disperse the weight of the site, or even weight. Filter site earlier than two to three keywords, the extra keyword can be removed or go to the new directory to optimize until the site weight recovery and then consider adding keywords. The distribution of keywords to the ranking has a certain help, the frequency should not be too much too easy to be Baidu penalty, the title and description appear in the body part of the site and the bottom of the information appears in enough.
3. Improve the frequency and regularity of content update
The early stage of the new station content is not sufficient, not enough to attract spiders, this period we need to add some useful content to feed the spider. Content needs to be regularly updated, do not send a 10 article eight today, tomorrow, the day after the next not hair, so to a new station is very unhealthy.
4. Continuously increase the quality of the external chain
Outside the chain no matter when, we need to insist on the increase. In particular, the new station, spiders do not often climb the case needs to be high through the weight of the outside chain to guide the direction of spiders. However, the new station should not do too much outside the chain, the quality is not in quantity.
5. Always bring some healthy traffic to the website
Improve the healthy flow of the site is also a great help to the rankings, remember not to brush the ranking of the flow or do 301 jump, so the long-term development of the site is meaningless. Sohu Weibo is very hot recently, many webmaster through it to obtain a lot of traffic, we might as well try.
Lower the right to restore the new station is a relatively difficult period, we have to experience Baidu's consideration, I believe that through our correct method will make the site's ranking "Regain New Life", this article by http://www.huajin2010.com/Foshan website Designer to provide original, write well please forgive me.