Outside the chain construction is a forever discussion topic, regardless of "content is king" Four characters have been stressed how many times, and no one dares to say that hair outside the chain is not used, unless the entire Internet chain to use theory is discarded. In a SEO department, more than half of the people are full-time hair outside the chain, they are most like to call themselves bitter force of that group of people.
Why do they call themselves bitter? This is because in many people's hair chain is the most exhausting job. Think of a number of chain Commissioner because all day hard to operate the mouse in the hands of the callus, how many people because of sitting and make the cervical vertebra become numb. But there are hair out of the chain is very natural, there are two main categories: ready to take the basic salary of the lazy master and highly efficient outside the chain of reuse personnel. Of course, the efficiency of this is not to say that his hair outside the chain is very fast, but the chain was very successful, to achieve a multiplier effect.
We certainly hope that our outer chain can be 10, with less effort to save energy for their own. So, how can you make your outside chain more efficient, stable and more targeted? To achieve this effect, we need to design our external chain structure well.
The design of the chain structure is outside the chain of the two extreme as the benchmark, that is the forum outside the chain and soft text outside the chain. Say they are two extremes, mainly considering the factor is their life cycle: The forum outside the chain of the shortest life cycle, soft outside the chain of life cycle is the longest.
The life cycle of the forum chain is a few days long, short for several hours. The higher the forum popularity, the shorter the life cycle of the chain posts. Like a few well-known webmaster forum, in which send a post, if no one to top up, within a few hours sank without a trace. Outside the chain construction on the busy but thankless person, the chain structure is biased to the forum, that is, in his hair outside the chain platform, the forum accounted for a large proportion. The characteristics of this external chain structure with the update of the Baidu chain will have a lot of fluctuations, because of the chain of the forum, Baidu Collection quickly, delete also fast. Publishers want to stabilize the number of chain, you must constantly hair, to increase the amount of the chain, it must be more hard to send. BBS outside the chain accounted for too much of the proportion, is a typical bitter-force outside the chain structure.
And soft outside the chain is mostly natural outside the chain, is the user has the demand of the chain, not only the quality of the article is good, platform weight is relatively high. Their life cycle is long and can be hung up for months or even a year. If the external chain structure in the soft outside the chain accounted for a considerable proportion, can guarantee the total amount of the chain of a long time steady, let Baidu how to update are not prone to very large fluctuations. In addition, a high-quality soft text will be a lot of high-quality platform reprint, while bringing your connection, this batch of automatic production of high-quality outside the chain of good things are a lot of hard to pursue. Therefore, in order to achieve efficient and stable hair chain effect, we should find ways to improve the soft nature of the chain of the proportion of the outside.
Then, why do not we all send a long life cycle of soft outside the chain, give up the chain of this life cycle long outside the chain? There are two main reasons. First, the soft nature of the outside chain threshold is higher, the general need to audit, and need a good idea, the operation is more difficult; the nature of the forum outside the chain threshold is very low, various forms, easy to operate, can be mass-produced, a large number of times can also achieve very good results. The second reason is that soft text outside the chain can not be set anchor text, can only be published as a link, not conducive to the ranking of keywords, and the forum category outside the chain anchor text set more easily, flexible, can targeted this keyword anchor text, conducive to keyword ranking.
Therefore, the ideal outer chain form should be a pyramid-type distribution, the longer the life cycle of the chain in the more inclined to the top of the pyramid. To ensure that the chain structure, you hair outside the chain to ease, not wasting energy, and can be satisfied to see the effect. The so-called chain of battle is based on the situation artillery small gun targeted, each of the munitions reflect its maximum value, rather than dashing recklessly indiscriminately gun-firing, the effect is very small and easy to be shot to death.
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