How to start self-marketing of Internet products?

Author: sodimethyl the source of this article: http://blog.csdn.net/sodmenote: This article can be copied and reproduced without the consent of the author, but any reference to this article should be retained by the author of the first three lines of the article, the source and. thank you. what is the biggest feature of Internet product R & D? First, the demand changes rapidly, and second, the R & D cycle is short. Whoever can meet the latest demands at a faster speed can win.

In the previous article, I talked about the idea that Internet products should have the idea of self-marketing, but it is still impossible to have the idea. In principle, all people will say that what we need is a solution and a real measure, we need to know what small aspects should we start with to make the product more practical step by step.

Therefore, I have summarized several key points of Self-marketing for Internet products. Self-marketing involves a lot of content. I just listed some things that most products can grasp, for other deeper content, you need to perform in-depth mining based on the features of your products. The following is my summary, which is for your reference only:

1. Beginner's guiding process:
The focus is on how to guide new users who have never used your system to familiarize themselves with the "most common" functions of the system with "Least Effort" and "fastest time. "The Least Effort" means not to let users spend too much time thinking about how to use it; "the fastest time" means not to let users spend too much time repeating tedious steps; the "most commonly used functions" means that users should not be expected to use all the functions of the system one by one. At the very beginning, we will only introduce the most commonly used functions to users, I want to try to fully understand him when I use it for the first time. Remember, the effect will be very quick to get started when I use it for the second time. As, other minor functions and minor details other than common functions allow users to try the main process on their own. Here, there is another key point, that is, to "process as much as possible", that is, when introducing features, it is best to follow the process to let users operate step by step, until the user is familiar with the system we want him to be familiar. The reason for this emphasis on "process-based" is to let users use the system to achieve a kind of Inertia. At this point, they naturally know what to do next, instead of worrying about it. The purpose of the "novice guide process" is to turn a novice into a veteran.

2. Guidance and introduction of new functions:
This is not in conflict with the above "novice guide process". It mainly refers to products in mature operation periods. When releasing new features, users should be guided to try new features. Of course, the new features here should be implemented from the perspective of user needs. They are not simply technical attempts by technicians. The guiding method can be more than just text prompts, you can also add other richer prompts, such as the csdn personal space music sharing function. By default, the system can share the programmer's song to remind users to share music. In a simple sentence, the prompts can be diversified. "New Function guidance and introduction" is to let a veteran get familiar with new functions, use new functions, and enjoy new functions.

3. Mutual marketing between existing function points:
For example, csdn's personal space and personal blogs combine these features: writing articles, making friends, and finding experts. "Articles", "friends", and "experts" constitute three major resources of personal space and blog. How can we use these three resources more effectively and expand these three resources separately, it is necessary to consider the mutual marketing between the three major functions. For example:
When a newbie sends an article, the system will automatically give recommendations to relevant experts in the fields involved in this article (I think the Forum has been implemented, and I don't know if the blog can be implemented as well ), if it is difficult for the system to automatically recommend this item, you can also change it to a friend of a newbie. You can manually recommend the expert's function to this newbie. Even further, when we get to csdn, a real newbie must be "unsung, so can we establish a mentor relationship with "Masters and apprentices" in csdn, so that new users can worship experts as teachers or those in the csdn rankings as teachers, however, if you are a teacher, you can use the method of manually recommending experts to recommend more experts to new users. The quantity and quality of new users can become one of the reference values of expert ranking. In short, we need to make the "articles, friends, and experts" resources support each other and make the entire product a whole, not an isolated function.

4. User problems, suggestions, and customer service feedback:
When using the system, you must collect and display the answers to these problems in a proper position. For example, you can find answers to the difficult questions you want to write an article on the article editing page. You can add a friend's answers to the difficult questions on the "my homepage" tab, and so on. The core idea is: Don't think about all the answers to all the questions, simply column them in a unified URL, reflecting the user's consideration in these details. Also, the remaining few questions are common, but they do not work. For example, there should be something similar to the system bulletin board for users who are generally concerned about: the new function development plan, the bug correction plan and new function suggestions (but not for development at the moment, a relatively distant plan) will help users better understand the next situation of the system and form effective feedback between developers and users.

In this way, the above four aspects basically constitute a product from launching a product, introducing new features, experiencing new features, and then feedback the complete process and a virtuous circle of new features, it not only achieves the purpose of marketing, but also achieves the goal of R & D and operation.

We should be very happy when using the Internet, because we don't need to sell software as well as insurance when selling it as traditional software. Basically, we only need to analyze the user psychology, just pay attention to the needs of Internet users and the Self-marketing of products. But even so, let's try to ask if we have implemented your own project?