How to understand website audience set up SEO target

Figuring out who your site is targeting is a part of SEO that can't be overlooked. However, the target population is not always easy to determine, there are many factors, including competition, your company's strengths and weaknesses.

describe products and services

Successful SEO needs to have a thorough understanding of the enterprise organization itself. What products and services, what information and what resources does your organization provide? An important process of SEO is to understand who is searching for what you are promoting, which requires you to have a deep understanding of all aspects of your product or service. You also need to understand the market classification that your product belongs to, and each category may correspond to a block in the site you are going to create. You will have the opportunity to obtain the search traffic associated with these classifications by creating a block on the site that corresponds to the market classification.

You should also take into account enterprise development and expansion strategies when you start to develop SEO programs. For example, Amazon Bookstore, from selling books, to now developed to sell everything online mall. Sites that experience this shift may need to radically change the structure, and this structural change could be the source of huge SEO headaches. Anticipating this change in advance, you can find a solution.

　Segment site Audiences

Don't forget the audience itself, this is very important for SEO background information. For example, site A may be a gadget-selling site, and web developers have done a great job of marketing to get the words they think are relevant. As energetic young people, they focus on how to search for gadgets with people like themselves. But site A is actually selling gadgets to people over the age of 50.

Gender differences can have similar problems. For example, men and women may use different methods to search for shoes. Men generally like to search leather shoes, women like to search high heels. If your site is selling women's high heels, even if your shoes are made of "leather", you should also consider whether you should do a keyword containing the word "leather".

One of the main criteria to consider is geographical location. Search users in Beijing and search users in Guangzhou may need different versions of your product. Therefore, they need a different product, it is possible to use different search terms, which need to do a lot of keyword research.

　　Set achievable goals

Achievable goals are those achieved in the context of existing resources. For example, you can decide to send a man to Mars next year, but it's a big, huge task that can't be achieved. You can be ambitious, but it is important to set a goal that can be achieved. You can not sell more than the market capacity of products, the market is limited, to a certain point, the only way to grow up is to open up, or for the existing market to develop new products.

In addition to the basic business achievable, there are limits to who can rank first in a given search term. The search engine will leave the first result to the person who can provide the most valuable content to the user, so unless your site is close to providing maximum value to the user, it may be irrational to want to get the first place or maintain the position.

The reality of a goal is the environment and resources. Some goals may be achievable, but more resources are needed than are available. For a product, even if the most competitive search terms to get the highest ranking can be achieved, but it requires the resources you are not satisfied with.

Without a timetable, none of the projects will fail because there is always time. Overall, it takes more time to implement and start SEO than paid ads. Setting milestones and deadlines is important in order to manage expectations and modify plans.

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