How to update the content of website from the perspective of users ' novelty psychology

Source: Internet
Author: User
Tags comparison key words

A beautiful novel, there is always read the day, after reading this novel, want the reader to read the second time, in the short term is a difficult thing, holding a mobile phone like to watch the news of the Internet, serialized novels, and not willing to see the download of the novel, the fundamental reason is that the Internet every day in the release of more news, This is an important source of gossip among co-workers, and it can be placed for a while, as opposed to those that are already obsolete, and wait until you have time to look! This is the user novelty psychology in trouble, can be imagined, why a lot of sites in the optimization link, the site content update as one of the important work every day!

The user is the same, because of this, any product launch, are looking for users to attract the selling point, although a lot of so-called selling points to the user simply does not apply, but not applicable, users like to show off their own in comparison, a little stronger than similar products, is a lot of users decided to buy one of the conditions. The site in the ongoing update process to pay attention to is that the excessive search for content and forget the user's most fundamental needs, although said the true meaning, but do not forget that when users really need, in fact, their requirements are very simple, far from the imagination of so complex!

In the site content update process, many sites are special attention to search engine can be included, for this content of the original request is very high, original content update to search engines, can definitely achieve more than 90% of the included, but, original in the user heart, satisfaction is not so high! So, in the original more difficult, Compared to the premise of time-consuming, daily maintenance of a certain degree of renewal, in addition, and site content related to the excellent content can also be placed on the site, however, such content must be cautious, in the comprehensive comparison of the choice, pick a good article also consumes a lot of time and energy, but from the perspective of user experience, Such articles are of higher gold content.

"Bo Public Home Long," is one of the important ways to update the content of the site, in the collection of such articles as a site content update, we should pay attention to two points, a moment to have degrees, do not collect too much, and the quality of the article to be absolutely high, users like to see, and the second is a large web site updated content may not be durable engaging high-quality content, It is best to choose 5-10 websites for selective collection.

Content update, search engines are so constantly perfect their own, take Baidu, Baidu Library is Baidu a good product, today's Baidu Library can almost find any content, Baidu News source is updated every day the latest news, it is said that the content of the news source is a certain degree of concern and the amount of clicks, Not any news can be on the news source!

will be excellent content precipitation down, will be new content constantly displayed in front of users, is the site content update, an important link! What kind of content needs precipitation, everyone's evaluation criteria are not the same, how to evaluate a high-quality content, from the webmaster to the industry's perception of the industry experience can make judgments, can also be from the user's clicks to be screened, high-quality content in addition to the site as an important resource, can also get out of the station to promote.

In the website content update, the long tail keyword is also an important link. Many people think that the site SEO optimization and search engine is contradictory, the most prominent performance lies in the key words, some sites can be promoted, paid to show the first page of the search engine, which is also one of the main search engine revenue channels, which seems to do natural rankings of the site is unfair, Web site How to face this situation, if and the search engine to do, or also participate in the ranks of competition, the result is that the site either abandon the search engine, or increase the cost of promotion. Of course, there is another way, that is the use of good long tail keywords, because those involved in the bidding keyword is the search engine has been set up, and then the site to bid, and a lot of long tail keyword is very few search engines included in the bidding, with hot events and keywords organic integration together, in meeting the user's novelty, Also for the site to add new traffic!

Of course, the ultimate goal of website content update is to attract users to visit the site, always improve the latest information, users like to see, spiders like to visit, this is the site content update the core point, but also remember, the fact that each user's requirements are absolutely not as complicated as the imagination, The root cause of complex complexity is that each user's needs are different, the content of the site will be updated to take care of the value of different users, especially in the competitive industry, the new site to survive, the masses of users have been retained by other sites, perhaps leaving only 20% of their resources, these resources are more tricky users , but can not deny the existence of this market, if you can seize this part of the user resources, and then a foothold with the competitive strength of the public resources, is not a lot of ease! This article is designed by Shenzhen website: http://www.szfangwei.cn starting A5 webmaster network, reprint please keep the link, thank you!



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