In the initial stage of the website operation, it is very important to master the market prospect of the industry, analyze the feasibility of the network market and formulate the sustainable development route. Related to the operation of the site in the interests of positive and negative, it must be well prepared for the early stage. In recent years, the utilization of the Internet market is more and more large, all industries are marching to the Internet, the pursuit of high-speed development. However, often in the industry market analysis difficulties, do not know how to use tools and data for effective analysis. In fact, in the website optimization process, we can use Baidu Index for Industry market analysis.
At present, the use of Baidu Index is very wide, which is also helpful to the analysis of the industry market. From the Baidu Index query data, we can get the stage of user attention and media attention, grasp the trend of the late market and direction, which can help us grasp the industry in the local market share, understand the value of the operation of the site accounted for, timely formulation of reasonable plans to make valuable decisions. Detailed analysis of the following specific cases: How to use Baidu Index to grasp the industry market
Case: Chongqing Building Materials Market
Baidu Index: Building Materials (national)
Through Baidu Index tool query "Building materials" keywords, the first time reflects the national building materials industry users concern and media attention, further analysis to grasp the recent years of industry trends and fluctuations in the law, the general grasp of the user focus on the industry's time period, for the later planning of activities to prepare.
Keywords Related trends:
We further analyze the keyword-related trends, able to master the weekly, monthly, quarterly display of key words of the rise and fall of the trend and percentage, and then the effective statistics and evaluation, to more accurately grasp the trend of the past year, for the future to provide effective data reference, market analysis has a great help.
City Distribution Map:
The urban distribution map further subdivides the market, many enterprise profit model must adopt the ground marketing and the network marketing mutually unifies, needs to consider the user sale pattern as well as the user search behavior, regardless of the entity store or the Operation website focal point must further grasp, understands the city the distribution chart to be especially important. Building materials industry, the user's attention in Chongqing for the 7th place, there are also a lot of user groups.
Baidu Index: Building Materials (Chongqing)
Since the market has been positioned in Chongqing, then it must be targeted reasonable analysis, analysis of the local market in Chongqing is the homepage task, through the query "building materials" key words and switch to Chongqing area, so more detailed grasp of the industry in Chongqing, the attention of users and media attention, Help the enterprise to make feasible plan and develop for later operation thinking.
Thinking Summary:
Baidu Index is a Baidu launched a reflection of the keyword network exposure rate and user attention to the query tool, its role is very large, through a simple query function can be more detailed analysis of the industry network market, for our later development of the operation of the plan provides an effective and reliable reference, in order to be able to more clearly market positioning laid the foundation.
Article Source: http://www.seoread.org/post/index.html, Author: Yang Nan strong, reprint please specify.