How to use colors in web design

In web design, it is interesting to think carefully about the current site color (landscape of color). Most websites are more or less the same, but the design of colors is a very useful tool.

I don't want to try to explain something revolutionary or a special discovery. But if most sites are using the same color scheme, what does that mean for color? Actually, it's far beyond your imagination. Imagine that every website in the world is very beautiful and colourful, but it also means sameness. This is like the bold of each paragraph in your article.

Therefore, when the color scheme is softer, it allows for more opportunities.

Pay attention to anything you want.

Many sites have a basic grayscale color scheme-a white background and a black font. The part of the page that you want to see will give color as an accent. That's why pages aren't full of colors-they use buttons, captions, or links that you want to see.

Using vibrant, for example, when you first log on to their homepage, the background and images of the home page are Black-and-white, the site logo, clickable buttons and the Hamburger menu are bright yellow, which can be quickly (in grayscale background) stand out and attract your attention.

Another example is Takeit; When you first log on to their homepage, look at a big blue background. However, the rest are white. The front and center headline will focus your attention on the middle. At the same time, your eyes will be able to notice the small but still obvious button on the App Store in a very short time. You can see how the color guides the user's attention.

Creating individuality

Color is fantastic because it can set a website or brand tone and mood. Beagle (unfortunately, when the translator visits, the site is no longer available) to create a project profile of the service, their site uses a lighter tan. When you scroll down their home page, you'll see some pleasant shades of brown, charcoal, green, and even pink. Secular tones (earthly tones) look professional and elegant, giving people a very good impression of the company they represent (leaving).

A interesting day website it refers to "an incredible, one-night meeting on a small island in the Oslo Fjord (Oslofjord)" ("A weird, one-day conference on a tiny island in the" Oslofjord "). When the red background and the red font on the above are even, you must have a strange and different feeling. This is not what we see every day. This looks good, but more importantly, the color scheme conveys an obvious "weird" (weird) personality.

To write a very important statement

It would be interesting to make a statement by color (statement). But you have to make sure that the color is conspicuous and captures the user's attention. This is very simple to say ~. But it must also be a good color choice for the statement. You can't just pick a bright color, and (conversely) its look and feel must be meaningful and purposeful for the entire page. Give me a chestnut, this is Gaga Symphony's login page. When you log into their interface, you will be surrounded by a bright pink background. This is not the symphony you expect. Instead, you think the symphony should be more elegant, and you expect quiet tones. But not this one, Gaga symphony is vibrant, fun and creative. Therefore, (its use) Peach red (hot pink) is meaningful.

Provides cohesion (cohesion) and mobility (flow)

Colors can also instruct users to use streaming pages. In the Takeit example above, she has a more moderate and accurate guide to the user's attention. Color to guide the user, it can become sensitive (subtle) but does not need to be dramatic (dramatic) or overly exaggerated (over the top). Especially effective when the colors begin to close together. This is basically the principle of brand color work.

Look at Marvel or Dropbox. Their app's color scheme uses the obvious blue, but the other colors you see in their graphs, like green, orange or red, fit together perfectly, making them meaningful.

A different example is innovation Project Canvas. They use green to direct the user (action) to scroll along their pages. You don't need to use a lot of colors to create a nice streaming page; You can do it better with just one color. Innovation Project Canvas only uses their green to get the most out of participating users.

Colors in a picture

An interesting little trick about color is to use it in pictures. The basis of the user interface is not only to add some color to the site. With the advent of photo backgrounds and large product images on the landing page, it's also a good idea to use synthetic images to bring color to your design.

Cartodb is an app that allows you to visualize geographic data. (Cartodb is an open-source tool that allows you to store and virtualize geo-data on the web, a database that makes it easier for developers to create maps and design their applications in a flexible way.) What's the best way to show off how good their service is, not to show off how beautiful their maps are? That's their homepage. This is a witty way to speak for their products while adding visual interest and color to their pages.

When it comes to products that speak for themselves, ETQ makes their shoes much better than their UI. This site has a very concise style, at the very least, to extend their color scheme. They focus on their products. Although not all of their shoes are as colourful as the example, they still have a long way to go to make their shoes the biggest color plate in their design. The ETO really makes shoes stand out.

Who needs color?

It is interesting to see that the site has no color. Sometimes you don't need it (color). The site is not red, green or blue and can still be gorgeous. Grayscale color Schemes create the necessary look and feel for a brand and make statements.

Visual soldiers is really good, no color, just like Tomasz Wysocki ' s portfolio. The two sites have the same elegance. Because the overall lack of color, so they caught your attention. You want to find some slight blue or green hints in a CTA (causing user action) or a link, but not here. The lack of color is part of the brand of both websites. Even if there are only black and white color, they look the same fashion and beauty.

Conclusion

As you can see, the color is very powerful. If you can make a color design, it can do a lot of things. Colors can guide the user through streaming and important declarations to guide their eyes. Color is full of individuality and can be very interesting. For me, I think color, or lack of (color), gives design life.

So have fun with it.