How to use beautiful elements to attract users ' attention

Beauty can attract eyeballs, so in many business activities will be dominated by beautiful women, the purpose is to attract more users attention, web design is also a lot of business design, such as shopping site design often use some beauty to highlight the importance of products or services

We all like to put beauty on the home page of E-commerce, to attract everyone's attention!

But what kind of beauty, put the beauty in what position, if the beauty of the "bag" role?

The following are obvious examples:

1, when browsing the web, people's attention is most easily attracted by the face
2, the front of the beautiful female face most attractive (sounds very nonsense, hehe)
See this How-A pretty face Can Push visitors Away, which used the ad example I mentioned earlier. It means: After the audience is attracted by a pretty face, you have to guide the audience to see what you want to deliver.

Like this picture, the face is no problem, looks comfortable, and professional.

But how will your eyes move?

1, look at the Web page
2, see a ppmm, so the eyes transferred to PPMM face
3, see PPMM eyes are looking at their own ... So I shifted my gaze.
The result is that advertisers spend money to let you see mm, but not to pass the message to you.

Here is a visual tracking comparison test, given two ads with similar content:

The only difference is the model of sight, the first is to look at the audience, the second is looking at the product.
The resulting hotspot map is as follows: (Pay attention to the position of the eye, this and the above two pictures of the position reversed)

The conclusion is obvious:
1, the audience will track the eyes of the characters in the advertisement.
2, in the banner ads put beautiful pictures--pay attention to see where the beautiful woman, put you want to convey the main content there.