How to use SEO technology and strategy in e-commerce website

Now SEO technology is the internet promotion and marketing of one of the main tools. Compared with SEM, SEO technology is more common, practical and easier to master. How to target their own market, the appropriate use of SEO technology to make enterprise keywords (key keywords and long tail keywords) in the major search engines to get a good ranking, is to make the enterprise or project to achieve success in one of the channels.

In this article, we give a brief introduction to the constant price parity network used in SEO technology and strategy, I hope that peer can explore together.

In the SEO industry "content for the king outside the chain", this argument is enduring content, has been one of the most recognized in the industry. In some ways, "the content of the Emperor" is not just refers to the content is included in time, original, and more important is to say "this content exists to be shared and spread the value." In the history of the search engine we can see, easy to share and spread the value of original content, search engine for it in more and more like and give high weight. This is also Google and Baidu to share the birth, as well as some of the internal page of the article ranked higher than the site ranking phenomenon reasons. The article is widely disseminated, meaning high quality and high credibility, which means that you should be ranked among the major search engines ranked top. This is what we use SEO technology to operate a website to pay special attention to.

㈠ High quality: For most stationmaster, especially the webmaster of the website of electronic commerce, the question that is very troublesome is how to create the content of high quality. Taking the price parity net as an example, now their database of merchandise data up to more than 5.7 million, the corresponding page also has 570W, how to make these pages have so-called "high-quality", but also to avoid "high repetition", which is that we need to consider and use SEO technology to solve the problem.

Our solution is, for the same type of different brands of goods, in the Display product page there is a difference. In the absence of impact on the user experience of the premise, add brand introduction or make it in the text to distinguish between other similar products. Introduction content can be taken from Baidu Encyclopedia, official website or other evaluation of the site, and then according to their own requirements for copy modification. and add comments and editorial reviews and other functions, but also to improve the credibility of the product page and original degree. Do not apply mechanically and false original, this kind of SEO technology has not adapted to the current search engine development trend.

㈡ Update frequency: In SEO technology, the site's update frequency is a particularly important step. We analyze this problem in two ways: (1), in the site content feasible degree and original degree are high, the ranking depends on the frequency of the site update, (2), the more published a page content or an article, it means that you have more opportunities to enter the keyword ranking or long tail keyword ranking. This two point SEO technology is easy to understand: The former means you have a lot of ideas to express, more good at expressing people can let search engines to understand and trust, the latter is to improve the long tail of the site.

This argument is easy to verify. We still use the constant price comparison network for example: in the official blog because of the previous time the team all the staff busy developing new features, but the update blog ignored. When you find this problem, the key words don't rank. But since last week they have to update the blog every day, Baidu like them, many of them did not deliberately to do the long tail words have a better ranking and flow. This does not mean that their articles are particularly good, but that they update the frequency of the search engine to a cognitive: this is a person often responsible for, and there are original content to appear in the place.

㈢ allows potential users and search engines to know you: they write a lot of articles, and maintain a high frequency update, but there is no good rankings, or search engine still refused to include, what is the reason? In fact, it is very simple: now is not a bouquet not afraid of the era of Deep alley. In the great explosion of Internet information today, every day there are millions-level content is produced. Search engine is not omnipotent, in the absence of a "signpost" to guide it, how can it know what you published it? Here is another SEO technology points: outside the chain.

According to the SEO profession "the word everywhere" idea, in the discussion of how to make a content ranking better, the husband only pointed out the need to use anchor text link to tell potential users and search engines what is your content, and then let the potential users and search engines through the link address to find out what you published. This article by the Taobao Women www.taobaonvzhuang6.com feeds, reproduced Please specify, thank you!