How to use SEO to carry out network PR

Do Network marketing or SEO people will realize that the control of the site or product information negative information or news, the site of the honorary management, as well as related crisis management work, is one of the strengths of SEO. Use SEO to carry on the network PR, can be seen as a filtering of information filter work, as well as the crisis has been caused to make up, through the SEO, the ranking of the site to do the front of the search engine, together with the negative information on several search engine rankings of the first few pages, this is the location of the network PR.

　First of all, do not rely on their own website to do PR

Different pages on the same site usually don't appear in front of the search results multiple times, can appear two times even if it is good, Google even the same main domain name under the two-level domain name is also such treatment, for Baidu, a domain name to build a number of two-level domain name, can also achieve multiple rankings, but there is a suspicion of cheating, It's not an effective way to do online crisis PR on your own website.

　Second, timely release of positive news

By observing, we will find that in general, influential negative news often comes from social media sites, and the best way to squeeze negative news out of the first two pages is to post positive news on websites such as the ones that have been lined up in front of the forums, blogs, news portals, and so on, relatively quickly. As long as the content submitted or published is the same as the weight of the website that brings negative information, the positive message is not lost to the negative. However, in the face of negative reports or news of the website, it must be found early, early to deal with, can not let it have time to cause too much influence.

　Again, for positive information to do the outside chain

In order for us to deal with the negative message in the process, we can make positive information to further the role, can be published for the positive content to do outside the chain, of course, certainly not too much, moderation can be, this is in order to expand the information on the network exposure, select a high weight of the site to send, a number of links to the role is likely to come later, Enough to exceed the link of negative information.

　　Finally, develop their own keen ability to search information

Do a good job on the site crisis PR, but also have a keen online information search capabilities, in the negative news just start to catch up in time, MO to appear has formed a certain spread of the situation, you have no smell. Webmasters are accustomed to using Google Alerts. Users in Goole alerts set to monitor the keyword, usually the company name, brand name, boss name or their own name, once the keyword appears on the network, Google will notify you. can choose e-mail notification or RSS subscription, you can choose to monitor blogs, videos, news, ordinary Web pages, can also be monitored simultaneously.

Crisis management The most important thing we need to have a sense of crisis, now the Internet environment, we can not predict how the site will face sudden changes, so be active in 帷幄, to prepare for a rainy day, so that when the problem arises, not when the problem arises, panic. SEO can only help us to carry out the network crisis PR, but is not the fundamental solution. It is best not to have such negative news, the product services are done, so that users can not complain, this is the fundamental.

Original article Source: http://www.idcvendor.com/