How to use SEO to gain profits in small and medium-sized enterprises

Hello everyone, I am easy to melt the net. Before you write an article "SME Station's Way Out: SEO is the best choice", mainly talking about SEO can be from reducing expenditure and other aspects to the small and medium-sized enterprises to create a way out, but exactly how to create a way out of the details have not specifically talked about, Today, we will talk about how to use SEO to gain profits for small and medium-sized enterprises, if you are the management of small and medium-sized enterprises, you may wish to take a serious look, if you are small and Medium-sized website Optimization Promotion staff, you may wish to take a serious look, perhaps I said there is a point of truth.

1, Small Business station is to rely on outsourcing to do optimization or for the company's website to do full-time optimization?

Many small enterprises in the optimization of the time is very vacant, and some company leadership even the fundamental knowledge of the optimization is very little, there is no to optimize the promotion of the site's thinking. Even if there are a number of corporate leadership ahead of the role of SEO know a lot, but for the website optimization is outsourcing or please someone this problem is difficult to judge.

Small enterprises have the difficulty of small enterprises, but also the advantages of small enterprises. In fact, for me personally, I suggest that small businesses should not take the form of outsourcing, first, the outsourcing is certainly more expensive, may not be able to carry expensive in the short term cost; second, outsourcing may be good short-term effect, but come over the deadline will drop very bad, because the outsourcing optimization companies are a lot of the way to take mass, early effect is obvious, After the optimization, the effect will be greatly reduced. I think a small business to bring huge profits through the network, to raise a few SEO commissioner is very necessary, because it is very helpful for the long-term development of the site, but also for the company's profit maximization has a significant help. Of course, not all enterprises have such a sense of advance, many people want to avoid trouble, and also do not want to keep SEO optimization personnel, such a case my proposal is to find personal webmaster optimization, but this method also exists risk, if the individual webmaster ability to say, ability is not strong you may not see the effect in a long time.

2, small enterprise station how to make full use of SEO to gain profit?

In fact, we all know that SEO is a very simple promotion of a kind, may be a short period of time to see the effect is not, but once the use of good, and has the effect, SEO will bring a steady stream of revenue for the enterprise.

A, SEO early need we slowly set up their own brand. Here is to pay attention to optimize their own brand keywords, the beginning of certain very few people know our website, then a brand is very important, because we want to let customers remember our site, so that customers impressive. Brand keywords to have characteristics, easy to remember not to say there must be a certain significance, such as Baidu named in the "public search for his thousands of degrees", hao123 homophonic "Good 123".

B, SEO Medium-term general website set the keywords have a good ranking, this time we must pay attention to the beginning of the long tail keyword optimization, especially the long tail of customers easy to use keyword problem statements, because these long tail keyword is the most need of customers, then is the most likely to translate into formal customers. A long tail keyword can basically expand to more than 10 more than 20 keywords, use these more than 20 keywords again to optimize this main long tail keyword, so I think the site's long tail keyword ranking will certainly be very good.

C, SEO late basically ranking are already in the home page, the site traffic is also stable down. At this time we have to make a breakthrough in two aspects: first, or flow; second, conversion rate. Good SEO will not only do rankings, but also to do traffic, a good ranking of the site if there is no corresponding traffic, then this site can be said to optimize the failure. To enhance the flow must open up new roads, long tail keyword is still we want to adhere to, and more guided links are also we want to break through, such as the use of some soft text post guidance, the use of mass mailing guide. In addition, in the conversion rate should pay more attention to guide in the article, so that customers more than a minute to browse our chances of success, in addition to the layout of the need to spend some effort, as far as possible to recommend to customers he may be interested in and also to our products and services have related articles.

Well, today this article is introduced here, perhaps because of their knowledge and vision problems, there are many do not understand the place, I hope we can forgive. Friends who want to communicate with me can add my qq:357457170.

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