How to use the product to make SEO less effective

Products may be more unfamiliar to some seoer, in fact, I was at the beginning of the time is also more confused, the interview also made jokes. With the deep understanding of the Internet, more and more feel that the product is an indispensable treasure. If you can have enough knowledge and understanding of the product, will make our SEO more effective rate.

First of all to introduce what is the product?

From the point of view of the author's understanding, the product refers to all the products on the Internet. A simple example is Weibo, which is the product on the Internet.

Understand what is a product, then why say Seoer need to understand the product?

1, outside the chain of expansion needs products

The essence of SEO is content and the outside chain. Products can not provide a content, but for the outside chain, it has played a very large role. To appear for a long time blog for example, the vast majority of Seoer is still in the chain of blogging, which requires you to have a certain understanding of the blog. Often the majority of seoer on the product of the cognition or stay on the surface, such as blog included not included, there is no nofollow and so on. More understanding of products, you can increase the distribution of a chain of channels, breadth is outside the chain of work must be considered.

2, the promotion of positioning needs products

Everyone in the promotion, often only know to release the chain or to some question and answer platform to do some publicity, EDM, IM, forums and so on are always considered. But are these products suitable for all websites and our promotional staff? The answer is, of course, negative.

I cite an example of Mushroom street and Beauty said that these two domestic women have been sharing websites. What I see at the moment is that there is hardly any seoer to do both the outside chain and the promotion of these two sites. However, many Taobao merchants have to share their products, users can share the picture, to find the merchandise Taobao link address.

The author has seen some examples, a 2-drill merchant, its publishing share of the volume of products is incredibly up to 50,000, and the same product crown shop is only more than 6,000 browsing. This example, though, is an example of Taobao, but it does explain the real issue.

3, the user experience can not be separated from the product

Or for example, at present, many websites, especially the forum has a plug-in function-recommended. This recommendation includes "Guess what you Like", "related recommendations", "Browse the most" and so on.

This is also a product for the user experience a good application, reduce the bounce rate, while from the perspective of SEO also reduces the similarity of the page.

In short, if you can fully understand the product, and the product reasonable application, for a seoer, you can play a multiplier effect. At the same time for the operation of the site and marketing is also indispensable.

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