How to win customers ' trust in SME website

In the customer first marketing era, access to customer trust is the key to win the market. In the network marketing, the customer often through the enterprise's website construction leaves to the enterprise's first impression. This first impression is an important factor in determining whether a customer is working with you. Therefore, the enterprise's website construction must make the customer generate the trust, at this point, regardless of enterprise size, all need to obey. and SMEs due to lack of visibility, but also should use the advantages of the site to promote their own publicity. Focus on, a customer trust to win the site, with professional and service-oriented characteristics of the combination.

1, professional: including professional design production and professional content
Design and Production Professional: Web page design and layout is the most intuitive part of the site, but also the web site dream of neodymium acetylene  boaster swing ∠ frog: Du tick ∑ into the small  into the spoon-pumped spectrum for a treat, 谖 interface Ying  trial impressive the appearance of the slow-holding  flounder in the AI of the instant? quot the feeling of a defective ". There are also a number of corporate sites too much of the pursuit of visual effects and large area of the use of pictures, or the production of long noisy flash, which affects both the user download speed, and not conducive to search engine search. Therefore, the professional design and production is beautiful, concise, friendly unity. In addition, some industry characteristics obvious enterprises, such as cosmetics, toy enterprises, preferably in the design reflects the characteristics of the industry.
Content Specialty: The most important content of enterprise website is about product or service introduction. At present, a lot of enterprise product introduction only picture, this is not enough. Should be matched with the relevant text introduction such as specifications, such as persuasive. Products to choose the most representative of the enterprise. Moreover, the author suggests that the product image is not copied, or use some image optimization tools to add the product picture with the company name or product brand name watermark. The purpose of this is to avoid being copied by competitors, another important role is to leave an impression on the visitor: This is your exclusive product, you are the most professional! In addition, the classification of products is also reflect the professional standards of the place, especially involving a wide range of products, such as Foreign Trade Enterprise website, but also in the product category for professional segmentation. The more detailed and reasonable the classification, the more can reflect the professionalism.
For the introduction of the company, rather than using some cliché to publicize their own "long history", "strong force" "Advanced Technology", as a more introduction to some of their own positioning and success stories, with a pragmatic spirit to win the trust of customers.
In addition, many corporate websites have both Chinese and English versions. And in its English version, the obvious wrong translation, wrong spelling phenomenon, this is not a professional performance, foreign Trade enterprise website to ensure accurate translation, to leave a good impression on customers.

2, Service:
In customer demand-centric marketing activities, comprehensive services to bring customers, save time, increase customer satisfaction, customer trust in the enterprise also produced. The service of the website is embodied in all the columns and function settings which are convenient for users to browse and use the website. Includes FAQ (FAQ), user Help, Sitemap, etc. This is the site needs of the regular column, but the domestic small and medium-sized website for this general attention is not enough. function, the product variety of enterprises need to increase the search function, user-friendly direct search for products or related information; many enterprises online ordering is actually just a form of online inquiry, if you can combine the choice of product shopping cart function, will bring great aspects to customers.
Contact information must be detailed and effective. This is originally simple, easy to do the link, in fact, many companies have ignored. The author has many times according to the website telephone contact business experience. Because the telephone department is not clear, the connection is quite time-consuming. Some phone numbers have risen to 8 and the number on the Web site is still 7, even some numbers are empty or the answer is wrong. What are some of the annoying issues that give customers confidence in the business? Some small companies have several e-mail addresses listed in the division, and set out the working hours, leaving an impression on the customer: The company is very large, and management clear, formal. This is a clever way of doing things.
When a user submits any information online-including registration information, email subscriptions, feedback, and so on-the site usually feeds a confirmation message. In addition to confirming the success of the information sent, also note that two points: first, the information will be released when the results of feedback, second, the user next in the site to provide choices, or even guide. These two points are a general lack of domestic SME websites. In fact, the spirit of service is often reflected in the details, if you can even small places are considered, customers will be more trust. There is a foreign trade company website to provide product search, if the search does not need products, the page after sorry prompts, will add a search for product request form, so that customers send search products, and upload product pictures.
In addition, if the information on the Web site requires user registration to obtain it, you need to add a statement about privacy protection. To ensure that the user's registration information in the network is safe, the user's e-mail address will not be acquired by a third party and become a spam send object. This is particularly important for foreign trade enterprise sites, because foreign users have a stronger sense of privacy protection, the site has a privacy policy more attention. And with the proliferation of Spam, domestic users have also begun to strengthen the importance of privacy protection.
A professional and thoughtful service of the website, the customer is very easy to trust and willing to do in-depth exchanges and development. (Author: Hu Baozhe)