How to write a blog to obtain Baidu rankings

In recent years, blog influence has been broken down by self-media in the form of WeChat, Weibo, Forum, Post Bar, and Q & A. It seems that it is difficult to create a blog. Even if there is a blog, some bloggers will give up because of low access traffic. Whether writing a blog, posting a microblog, a forum, or posting a post on it, I am afraid the focus of my attention is on reading and comments from readers. They can bring motivation to writers.

It is the most difficult to create a blog, but it is difficult to access it without any one. Blog creation requires some access channels to write articles, so as not to be filled with a large amount of junk information. Unlike traditional media, the website hosted by a blog is seldom promoted by bloggers themselves. Readers usually only read their favorite blogs, and there seems to be no one interested in their adjacent blogs. Suppose every blog is a magazine. Only by putting the magazine in front of the readers can they see it, so they will have the opportunity to read the blog, post comments, share and spread it.

Next, let's talk about Baidu ranking, one of the methods through which blogs get access traffic.

It is not easy to do Baidu ranking, especially for those new bloggers who have no weight. The weight of a blog with a high access volume is generally between 5 and 6, the weight of a moderate blog can be between 2 and 3, and that of a blog with a weight of about 70-85% is 0. it is difficult to compete with high-weight blogs. There are also some website homepage, high-weight internal pages, and so on. The calculated PR value is even the best article of a high-weight blog, it is also difficult to ensure that there will be a good top 10 rankings.

Baidu is a search service and also a content service. Baidu Knows, Baidu Encyclopedia, Post Bar, and so on, their weight will be very high. Some marketing teams like posting articles on websites that have a good relationship with Baidu, so as to increase the weight of the articles and gain a high natural ranking. They will also post paid articles on professional websites and post massive amounts of specific keyword information, which is very unfavorable to bloggers. Currently, good blog hosting platforms, such as Sina blogs, NetEase blogs, and Hexun blogs, are third-party managed blogs. They are not only slow in indexing, but their final natural ranking, compared with Baidu's articles.

If you plan to use Baidu's natural ranking to attract blog traffic, you will not only encounter the problem of low weight, Baidu's strong competitiveness, but also competition from the marketing team. Open the keyword entered by Baidu. The top article is generally not the first article in the natural ranking, but a bidding article for advertising. They usually occupy the first five, the following 3-4 positions, and the blank area on the right.

It is too difficult for bloggers to enter the top positions without spending money. Bloggers do not want to think about how to easily obtain Baidu's ranking first, which will waste time and effort on price comparison, but rather think about how to make keywords that others do not do and keywords with a high conversion rate, avoid encountering strong competitors. We can see from the introduction of the above natural ranking competitors that Baidu ranking is mostly dominated by high weights, Baidu's own services, and marketing teams, if the author's article ranks 50 or even one hundred, it will be hard to be seen by the search. However, bloggers also have their own advantages.

Unless it is a marketing promoter, as an ordinary blogger, mostly writers with rich spare time writing, ordinary students, and text lovers. Because there is no need to obtain commercial benefits from a blog, you can write a blog freely, and the title is relatively free. There is no strict requirement on keyword production. This is the advantage of bloggers.

After writing an article, you can enter the top 10 rankings of Baidu and enjoy good access traffic. Bloggers can start from the following aspects:

1. Content selection: Some people say, "the content is king, the external chain is king", and some people think that "the content is king, and the title is King". In fact, this is not desirable for a long-term blog or website operator. In my opinion, "the content is king and the title is king ." Baidu ranks first in the ranking, fifth in the ranking, or later in the ranking. If the content is poor, it cannot retain the attention of fans. In terms of content, at least in the well-ranked blog posts, you must add some good articles to avoid potential loss of readers. Of course, if you only do a good job of content, it is obvious that you cannot use shortcuts to increase the access Volume. This is also difficult for you to make a natural ranking. Therefore, bloggers need to select some news articles and the ways in which information is provided to seize the headlines.

Why is it useful to seize the headlines of Baidu news? After a piece of news is published, the readers have a high degree of attention, especially after being promoted by Tencent, Sina, Global Times and other national websites. Baidu Knows, Baidu posts, and their response is slow and cannot be followed up in time. There will be a lot of reposted content on the forum. However, most of the content titles are the same. If you cannot compete with a large website, you will naturally become the unsung font in Baidu rankings. If a blogger pays attention to such news content and inserts high-quality articles in his blog, it can help his blog carry a large amount of access traffic.

2. Title selection: the most important core keyword of a news website is its place, participant, or favorite title. When designing titles, it is hard to write a unpopular core keyword, which will only overwhelm your articles. In the title, it is easy to think of keywords in the news content of bloggers, which must be reflected. For example, Obama attended the eight-nation summit, and a certain person committed suicide by jumping off a building. After the news was published by a high-weight website, reprinting had little significance unless it was a blog with a good weight, there may be a ranking, and there is not much value to be read. Then, the blogger needs to make long keywords and make a Q & A guess about the incident, for example, "What is the cause of a person's suicide, I am his friend", countries where Obama will attend the G8 summit and review the changes of the G8 summit. The content should be written by yourself as much as possible, and the article and the title should be highly relevant, otherwise it will become the title party. Blogs use keywords with a high degree of attention from readers, add auxiliary words that are often used by searching customers, and add eye-catching auxiliary words. This not only makes blog posts easy to be indexed into Baidu, it is also easy to rank a blog as the homepage of an article and get a high access volume. (So long auxiliary words are written because, even if the blogger guessed the keyword searched by the searcher, the higher the similarity, the higher the ranking, and the higher the recognition degree of the Baidu algorithm. Auxiliary words with good attractiveness can also be called rhetorical words. In addition to attracting readers, they can also be used to keep rankings .)

3. Proper promotion is also important: external promotion has a certain importance and is not a panacea. Bloggers can choose to promote articles on some websites, social websites, or other blogs. We recommend that you do not promote your blog. Bloggers can use the advantages of the hosting platform to perform excellent small-scale promotion. In most webmasters, website exchange links are a quick way to improve the ranking of websites. The content provided to forums, Post bars, and Baidu can obtain high access traffic. If a visitor cannot become loyal to the website, even if the website content ranks first, the article will not have any influence, but will increase the viewer's dislike.

For example, Sina blog, bloggers can use Weibo, internal search, tags, keywords, circles, and sharing functions of their websites to improve their chances of presenting their articles. Bloggers can also write articles that follow up on the latest topics to promote the Sina homepage, which is also an opportunity to be presented. By taking advantage of the blog's own platform, it is better to get more loyal visitors than Baidu's rankings ". When a blog is accessible, Baidu believes that the author's articles are good and will increase the indexing speed and the prvalue of the natural ranking.