How to write good new website title, keywords, description

How does the new website optimize the site title and description? What are the three elements of site optimization? Headline title, keyword keywords, describes description. Why only talk about the site title and description, because the keyword keywords has not been a factor in the rankings.

Title <title>

Many site optimization will choose some with their own station need to optimize the keyword stuffing, and even some small white webmaster directly to their company name written up, and nothing else. How to create a standardized title? The new website can get Baidu's special weight tilt it.

1. Character length

In general, the length of the title should not be too long, 28-30 Chinese characters or 56 English characters can be, too short is not good, the matching degree will be very poor, affecting the flow;

2. Match keywords

User search content with the keyword is not likely to be completely consistent with the title of the site we set, so the search engine will be based on the actual situation, the title of the site for partial matching, complete matching, etc., through the form of floating red display.

3. Reasonable word-cutting

What is a cut word, the title of the Search keyword to match a way, such as: the title of a site for "Chongqing decoration | chongqing Decoration Company | Chongqing Decoration Company | Chongqing xx Decoration Engineering Co., Ltd.", duplicate keywords, piling keyword to cheat matching degree. In fact, this type of title can be reduced to "Chongqing Decoration Company | Chongqing xx Decoration" can also add one to two keywords.

Description <description>

Describe the impact on the rankings, according to user habits, in the search engine to see the title of the keyword you want, the matching description will be selected, the general description of one to two words with the search keyword matches the click-through rate will be higher.

Keywords <keywords>

To optimize the selection of keywords in the industry, to find the 1-3 of moderate difficulty, more than this number is easy to spread the title weight. In fact, keywords can not write, because not included in the ranking points, written only to be able to quickly see the rankings and demand index.

How to write good new website title, keywords, description