HTML 5 and native mobile apps who's going to win?

HTML 5 is a technology that allows developers to build Web-enabled applications that run on any standard browser on any device. Many people believe that HTML 5 can save the web and push the localized application of the standalone platform to death. So is HTML 5 going to win the battle, or is the localization application better?

A recent report by BI Intelligence seems to reveal the progress of this anxiety, and HTML 5 seems to be gaining momentum. Why is HTML 5 critical to the verbal warfare of localized applications? The following are the main reasons:

Distribution channels: The localization application is sold through the platform owner-controlled application store and the market, while the HTML 5 sales are done through the link economy;

Monetization: A key purchase option built into the mobile platform allows users to easily buy content, while HTML 5 uses more revenue than advertising, and for the latter the strategy of charging users for benefits is usually unworkable;

Platform power and network effect: In order to get to the ground, developers must follow the various red tape made by Apple. However, if developers can create iphone or ipad apps based on HTML 5, they will be able to avoid a confrontation with Apple as much as possible. However, if you use HTML 5 to create an application, Apple will be able to give a corresponding reduction in the network effect;

Functionality: Currently, localized applications are more functional than HTML 5. Of course, as the technology progresses, HTML 5 is destined to be more functional.

In addition, by comparing HTML 5 with the user experience, value, and functionality of localized applications, the BI intelligence concludes that HTML 5 will be more interactive and experience richer in the future.