Recently, a variety of games in the circle of friends have started to get on fire, from the first 2048 to now surrounding the stars. I thought the social nature of the platform was almost reached. I had to look at the pictures of others in the circle of friends every day. Now Html5 game development on the Mobile End has revived the circle of friends. Ask, what do you think of this phenomenon. Recently, a variety of games in the circle of friends have started to get on fire, from the first 2048 to now surrounding the stars.
I thought the social nature of the platform was almost reached. I had to look at the pictures of others in the circle of friends every day. Now Html5 game development on the Mobile End has revived the circle of friends.
Ask, what do you think of this phenomenon. Reply: Html5 is a very good method of marketing. Now, from the cool pages to more interactive forms, games are of course the fastest way to attract users' attention.
Because games are not only entertaining, merchant brands often send prizes to seize the low psychology of cheap people. The most important thing for sellers is promotion. users think the game is fun and there are prizes to win, of course, we will share it with our friends to form a fission propagation point. This is rare in the context of excessive content and user fatigue.
But in fact, interactive games are just a form, and the most important thing is creativity and design. because the most important thing is the strategy for creativity and overall planning of activities, we need to make users feel bright at the moment, you must consider the following questions:
1. What activities are fun and easy to attract
2. How to embed brand characteristics in interesting and attractive interactions
3. How to promote user sharing after applying brand special effects
4. Smooth overall process and a sense of accomplishment
Then, I will share with you several creative cases that I think are better at marketing:
CASE 1:
Project name: Durex shining New Year PA
Executive brand: Durex
Launch time: 2014.12
Project Introduction: In October December 2014, Durex went live to light up Dudu and win a 10 yuan gift coupon. Based on the Durex score in the user's stamp, the price of the Durex coupon is not equal to the price.
CASE 2:
Project name: Yue Shifeng Yin Green Christmas
Executive brand: Yue Shifeng Yin
Launch time: 2014.12
Project Introduction: the promotion film of Min Ho Lee became the main feature. After watching the video, you can extract your own Christmas gift from 9 cards and share it with friends to get more lucky draws.
CASE 3:
Project name: xianling will go to Dubai
Executed brand: Powder collar
Launch time: 2015.01
Project Introduction: In order to promote its products and launch the game pass page, the pink collar will send prizes based on different scores, and the final prize will be a free Dubai tour.
(The following case is from the Public Account: Liu jianliang)
CASE 4:
Project name: Polar Bear photo
Brand: Coca-Cola
Launch time: 2014.10
Project Introduction: The China tour of Coca-Cola polar bears started on June 14, October 2014. You can share your moments with the polar bear image at the city tour. At the same time, on the Coca-Cola official website, photos can be taken together with polar bears by uploading photos.
CASE 5:
Project name: xinqiyin Leka
Brand: Oreo
Launch time: 2014.10
Project Introduction: Is full of art cells everywhere? Oreo! You can DIY the lyrics and select the music style. Everyone is the music creator. Files can be sent to friends or a lucky draw!
CASE 6:
Project name: Green Arrow
Brand: Green Arrow
Launch time: 2014.9
Project Introduction. Don't wait until nobody cares about you. Just download it right away and start every arrow!
CASE 7:
Project name: Creative Arts Museum
Brand: Crayola
Launch time: 2014.9
Project Introduction: The graphic happy platform allows parents to build a creative art museum named after their children. Upload your child's masterpiece to record the child's creativity. The museum is 3D. Cool!
(Finally, insert a small advertisement. If you need to make the above HTML5 game, you can scan it :)
Possible reasons are as follows:
1. The application scenario (the Application Scenario of mobile applications should be said) mainly refers to the user's fragmentation time, while the lightweight Html5 games well pass the user's fragmentation time;
2. Html5 games are usually dozens of kb in size, which makes loading convenient and convenient without waiting;
3. The application of Html5 technology makes it possible for many browser games to be visually interesting and other hard indicators rather than ordinary mobile games;
4. Strong social factors have been introduced to games that are booming in the circle of friends. Games that focus on the fun of the game can easily be shared by users. Games that do not require IQ can be easily spread in the user's circle of friends, the development of social networks greatly reduces the communication cost;
5. The comparison between users is used to brush game scores. There is nothing new in the sun.
Games are also popular in the app market.
Now the mobile traffic portal is changed, so html5 games that spread in the circle of friends will inevitably take some time.
If you want to know more targeted answers:
1. There is no download and Installation Process for h5 games;
2. The game is mentally retarded and has no threshold;
3. The key is not to play, but to share the game, or show off your skills, or compare your friends with others, or make your friends smile, or simply flat the screen. In short, it is a social activity;
4. You can play for less than 1 minute. (Note: This is a new trend and key point.) You couldn't stop playing a bull B game before. How long will you recommend it to your friends? What about now? This propagation speed is incomparable. -
Thank you for your personal experience.
1. html5 games have indeed brought new vigor to the circle of friends. The circle of friends who share photos and turn chicken soup is indeed a bit tired.
2. From the perspective of communication, games in the market also have marketing value. Marketing has always been a tough problem. Maybe games are a good breakthrough.
3. The popularity of a game may also be unavoidable. There are too many factors influencing it. What is the cost-effectiveness? It also needs to be evaluated. Especially when everyone looks at games, the competition is getting increasingly fierce.
4. in the initial stage of game release, it may be worth exploring and trying to promote games with more tricks on the public platform.
5. Currently, the pursuit of simple, fun, and comparable games may only be fun for some people. It is not attractive to others and not fun enough for others. Everyone has a heart of comparison. If it is not fun, let's go to comparison.
-4399 games are also very popular.
It is estimated that there will be companies dedicated to this business in the future, or the game platform itself will carry out this business. Since the whole screen has been shared by games, it is rare to see the circle of friends .. (Fold me) the mini-games are widely spread and cost-effective, meeting the tastes of the masses. However, for the moment, the mini-games have entered the bottleneck zone. If you want to have a certain degree of promotion strength, you still have to be creative. Otherwise, it is useless.
Thank you ~
The monks think that a game is the best choice for kill time. Maybe it is because of the inevitable phenomenon in the fast-moving era. People are willing to accept it anyway. The so-called existence is reasonable, there is no need to oppose it as a hacker. The key lies in how we take it seriously and use it.
For example, we recommend a public account: the boring rescue center. Taking the boring economy as the starting point, it is very suitable for urban and female fast-moving. Of course, fast-moving means we must provide something that we forget.
Content output must be valuable and the user experience should be feel good.
I heard that zhihu can post a QR code ~ I don't know how to recommend it!
Some people in another topic have concluded that H5 games are so popular. Why? There are good H5 game communication cases in China-marketing planning, marketing, or marketing!
