Hu Jin: Low flow high conversion rate webmaster do SEO should be so

Recently look at Hefei SEO blog on the long tail of the word "wave", comments when the anchor text is mostly unheard of long tail words. Some people disdain these words, even if the rankings do go up, one day IP is dozens of, or even less. But many Taobao guests get a hefty commission on these terms, though the words are low.

Originally prepared to borrow Taobao guest This topic continues to discuss, but Hu Jin main duty is not to do Taobao guest, so since don't think too much persuasive to drive everyone to continue this topic. Below, take one of their own insurance site under the extension to talk about how to achieve low flow through SEO high conversion rate.

　　

Blog comments:

　　

Figure: Search engine Analytics

This station mainly for the word is Hefei children's insurance and child insurance, these words have been done the first three. There is no index through the index.baidu.com query, but every day or someone through the word to find my site, to my advice. General consultation is interested in the product, or is in contrast with other commodities. At this time, the role of SEO basically achieved, the goods are basically the same, the following function is your communication skills, business success or failure in this. So how to guide customers to browse the merchandise until the "I" consulting?

1, only to do accurate keywords

What is "precision"? The term "child insurance" itself is directed at the children's group, but from the restriction of the sale of goods, can only be regional sales, because once the Internet chat very happy, the next is the interview, interview can be. OK, let's sign the bill! So under the premise of children's insurance, plus the regional nature of Hefei. Because even if I put the word child insurance to do the home page, consulting more people, can be signed can only be the region. This depends on the commodity, some of which can be done nationwide.

2, the user experience degree

Web interface atmosphere, so that users can enter the site after the theme of the site can have a general understanding; a variety of browsers to test whether there is a dislocation phenomenon appears; Contact now generally use JS call the form of floating around, as much as possible more than a few customer service QQ, these QQ can be you a person's multiple QQ, enhance the confidence of the viewer ... All these are platitudes, no longer say more.

3, can believe the customer case

A lot of websites, content many, but often have no realistic case, a see so-and-so person said obviously can see this person is soy sauce. Try to describe the details of the case to be credible, people have a psychological from the heavy. Like insurance, see family structure and economic conditions similar, will consult this combination of how to buy and so on.

The above simple through the case to introduce how to do by doing SEO to obtain a relatively high conversion rate, such cases have a lot of, here just to give a good point, not to the place also please pointed out. Hu Jin @ Chengdu Banquet Network Small series reprint please keep the article source: http://www.4008888856.com/.