Hu Jin: The ultimate goal of SEO traffic conversion rate

Previously also wrote a lot about SEO how to do, site content and outside the chain of construction details of the operation, today we change the topic-flow rate of conversion problems. Before entering the topic hope that we can maintain a kind of empty cup mentality, return to the starting point, think about what we do SEO in the first place? Many times we come into this industry with the answers to this question.

I have a friend who specializes in the flow of knowledge in his view of the conversion of science, he is to do business investment (profit space is very large) this piece of the website. A daily flow of about 100 is not a lot, but he has 10 people each day consulting (equivalent to 10 potential customers), one months on average, every two days to achieve one. His website conversion rate is 5 (Enterprise website Conversion rate = The number of transactions reached/the number of clicks (that is, the total number of visits)), 1000 people have five people deal, quite good. Relative to their companies looking for customers everywhere in a month can reach a few number of comfortable, this is the difference, this is SEO can bring benefits.

Next talk about the flow of the specific operation of the conversion process:

　　

Whether you are selling products or selling services, the first to do SEO is a process, whether from the technical maturity process, or from the business strategy adjustment process, the beginning of this process is certainly an extensive stage. This stage is how the flow to do up, of course, this phase of the choice of keywords do not too biased, as for the choice of word heat and not hot, the problem is not big, as long as the flow can go up, how to do. This is also a place where my friends and I often have disagreements. Also most people think that first of all need to locate, the visitor's point of view to consider the study of the user's search habits.

The next step, whether technical or business strategy adjustment, is a refinement and division of the stage. The task at this stage is to get the traffic done. Of course this is done, not to say not to flow, but to high-quality, there is the flow of the public. Only the refinement, only the audience, can make SEO more valuable.

To the third step, is the site's overall flow to upgrade up, this time the flow of pursuit of high quality. Find their customers, find the customer circle, and then study how to make this piece bigger. Relative to this time, SEO components will be weakened, user behavior design and experience degree of the role of the highlight out. There is no real to the audience, to the audience useful things, can not improve the quality of traffic.

The fourth step is how to increase the user's viscosity, which is usually called the customer lifecycle. More and more Web sites are beginning to give up traffic indicators, instead of focusing on viscosity indicators. Of course, this is in the third phase of quantitative and qualitative changes on the basis of. If the back to do a lot, you can consider looking for wind investment talk about financing ~ Don't laugh don't spray me! SEO really need to have the diffusion of thinking, to dare to think about it and then more to see the team's executive power. ~

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