Huang Shaolin: 51.com has considered to buy happy net

51.com Vice President Huang Shaolin

Sina Science and technology news December 7, today in 2008 China's it two annual Internet conference, 51.com vice President Huang Shaolin visiting Sina Technology site interview, said that after the winter SNS war will end.

The following is a transcript of the interview:

Moderator Ma Quanzhi: How do you think our Internet industry should restore confidence in the current economic environment?

Huang Shaolin: I think the more I get to the winter, the more we have to come back and think about what we do not do, that is, an era of addition, we often think that the internet can do, that also can do, as if this also has the opportunity, but once the winter when we have to use subtraction thinking, That is, what is not our main core, we do not do, we come back to review digging deep. You have a solid product base, clear direction, only qualified to talk about the matter of confidence. I find that the people who have no confidence at this time are in a mess.

For example, last year was very hot video, 51.com also considered doing video, but we found that bandwidth costs are too much to do. This year, it is true that the decision was right, this point of view that the video of the entire industry everyone seems to be a bit of a mess, do not know where to go next. Or back to this place, we see our main focus is what, we want to extend, this is a foundation of confidence building.

Moderator: That is, we know 51.com main is social, is SNS this piece, then in the lack of profit model, SNS how winter, 51.com this problem how to face?

Huang Shaolin: The most common question I've been asked about is the profit model, today at the meeting I also mentioned that different social networks have his population attributes, 51.com of people are mainly young people, so our profit model has always been very clear, the first, rely on advertising, because young people's ability to spend relatively weak, So there are some that need to spend a lot of money is not appropriate, consumer goods advertising we have always been good, like Nike, Coca-Cola, Adidas these are our customers, consumer goods advertising we have been digging deep.

The second profit model, is our value-added services, we sell virtual props, online to users, this part of the income in fact now accounted for us about 70%, in fact, is better than advertising revenue.

Third, we all know that we now have a team of games to do the client's game development, is still in the development phase, do not see the profit point of time. But we were expecting it to make a profit, and that's why we entered the market. For 51.com, it's three-legged walking, advertising, value-added services, and client income.

Moderator: Many people think that the combination of E-commerce and SNS is a very bright road, how do you think?

Huang Shaolin: I think this is a last resort, in SNS social network advertising has not a good result, we know it takes time. Why do I say this is a last resort? Your original expectations of advertising has not come in, now see E-commerce can do, but I feel that the combination of social networking and E-commerce will take a long time to explore. The most important place is in the commodity profit, today his website sells things, such as his gross margin may be only 3% or home appliances 2%, and then E-commerce sold after the after-sales service, and then to the social network with you, you say how much can be divided to you? So it's hard. So how high the gross margin of a product will determine this matter.

Moderator: We think of our 51.com in the face of the giant network with Alibaba, and finally chose the giant network, is not the same reason?

Huang Shaolin: This is not easy to say, of course, we think that with the combination of online games, because the online games in fact has caused many domestic listed companies, although we do not expect that we will become a net game to make a lot of money, Because in terms of 51.com, three legs walk, indispensable, online games as a supplementary income it will be an important source of income, so we do not say that 51.com into a game company.

Moderator: Recently, we talk about happy net or very very much, in fact, our media attention to a more interesting point is that our 51.com high level in the talk about happy time is always a positive attitude, but like the campus is an offensive attitude, I want to hear what you think is the reason?

Huang Shaolin: I think this industry should be a phase of learning from each other and competing with each other, why say so? Because 51.com, in fact, we have done internal data analysis, we increase the number of new registered users per day compared with the new registered users of happy net, we found that the amount is quite. So at that time that happy net really found a feasible way. 51.com has been operating for three years after an accumulation, now has 130 million users, China's Internet has 240 million users, that is, you have eaten half of the users, you can hardly grow at a high speed. But happy net let us see a dawn, there is a power to grow again in that place. So we agree with happy net, because it helps the whole industry to find a new direction. Now we find that it seems that people all over the world, whether it is called white-collar or young people, are very interested in the slave trade, do not know why.

Moderator: I have a guess, may be irrelevant, because everyone knows Pang is always a very like cooperation, do not know whether you have considered, see such a fire happy net, has not moved with their idea of cooperation?

Huang Shaolin: In fact, in the early days was to buy, but later found that it can not be bought. Because our user community is completely different, some kind of level may be considered cooperation, can not say.