Huge potential to be explored-domestic small commercial management software market survey [old news, only reference]

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To accurately understand the small business management software market, grasp user needs, and further cultivate the market
The lianbang software chain organization has jointly investigated the current domestic commercial management software market. The questionnaire is passed by Jia soft Company in China
Distribution of branches in various regions and chain stores in lianbang and other channels, the samples are distributed across 150 large and medium-sized cities in China, basically in various types
A total of 1378 valid questionnaires were collected from commercial enterprises of different sizes.
This report consists of the current market status, potential analysis, and user Purchase and usage.

Status quo

Conclusion
The text processing software and financial management software market has become mature and stable, and the business management software market is in its infancy and growth.
Phase.
Currently, commercial software in the Chinese market can be divided into the following categories: text processing, financial management, business management, production
Management System, MIS and others (including CAD and other design/development tools ). The survey shows that the usage of the above software
1.
@ 50c15000. gif; Figure 1 current domestic commercial software market distribution @@

Text processing/Financial Management
As shown in figure 1, the text processing software and financial management software are widely used. Respondents use these two types of software
The proportion of parts reached 42% and 31% respectively, and 38% of respondents used the software for more than three years. From the usage results
Nearly of users are satisfied with the software they are using. These indicate that the text processing software is the most basic and simple office
Software has been accepted by the majority of users and has become an essential tool software. Financial Software as management software gradually
Infiltrate the financial systems of application units at all levels and constantly replace the original manual operations, and then "Blossom in all industries and regions"
", This shows that the concept of" computerization "has been widely used in China. These two types of software have been put on the market for a long time, and developers
As the market matures, the market is entering a steady development stage.

Business Management Software
The coverage rate is significantly lower than that of the Text Processing/financial software. Only 11% of respondents use the software, and the average usage time is
The reason is that the market is late. For most users, "Business Management" is a new concept.
The market is still in its infancy, with a large number of potential users. Developers, agents, and dealers are required to cultivate the market and train users.
With great effort (including human, financial, and intellectual resources), coupled with the fierce market economy
Industry Competition and joint promotion can make a large number of potential users become real users.
Other types of software are not described here because of their strong professionalism.

Potential

Conclusion
The market potential of general business management software is currently the largest among all commercial software.
We know that the market potential is determined by buyers, purchasing power, and purchasing willingness. Compare various types of commercial software
Market conditions can be found that General Business Management Software accounts for only 11% of the total market. Obviously, this field is still large.
The blank market of the film is to be opened up. What do these potential users know about general business management software?
What about attitude? Figure 2 shows the answer.
@ 50c15001. gif; Figure 2 attitudes of potential users towards commercial management software @@

Product Positioning and advantages
Versatility. It can be seen that the user has a positive attitude towards "general software". The price is relatively low, easy to use, and the function is comprehensive.
Is its main advantage. 33% of users believe that "mature general-purpose software design is comprehensive, better than self-developed", indicating that
You need to purchase a management tool and want to gain excellent management methods and ideas. The meaning of the "General" product has greatly exceeded
"Easy to use, convenient and reliable" range, rise to a higher level of "management solution ". Changes in user awareness for developers
It is an opportunity: the fierce competition caused by the market economy has resulted in an increasingly strong and wide range of demands, and thus promoted
The extension of Han leads to the further improvement of product use value, providing a great space for manufacturers to exert their potential.
Uniqueness. Only 5% of respondents thought that "financial software is not necessary to use commercial management software ". From this we can see that
The uniqueness and necessity of "General Business Management Software", its product positioning is obviously different from that of financial software, and tends to produce and circulate.
Overall and dynamic process.

Huge demand
From another perspective, the main reason why the respondent did not buy management software is that "the products on the market are not suitable for the company,
Most users disagree with the idea that "there is no need to use software for management. Using modern information management techniques
Strong enterprise management and decision-making support have become the consensus of many enterprises, especially enterprise decision makers. In this sense, "management" is no longer
It is limited to financial management. Specifically, people, logistics, and capital constitute three objects of management.
To form a complete enterprise operation. The so-called "Business Management" is a systematic embodiment of this set of management processes
On ). In fact, most enterprises in China lack advanced management theories for guidance and mature management experience for reference.
Enterprises lack the necessary understanding of the importance of commercial software, and there is no way to obtain applicable management software.
A complete set of management software can be called a fortune, a resource, not only a tool, but also
Is a guiding ideology.
Table 1 lists the reasons why potential users have not purchased management software, indicating their awareness of such products and their actual purchases
Purchasing power.
@ 50c15002. gif; table 1 unpurchased reason @@

User purchases

Channels
Software dealers are the main channels for users to obtain commercial management software, and agents are effective sales channels.
The main method for users to obtain commercial software is to buy, and nearly half of the purchase channel is through the software dealer.
Product Positioning and the resulting features and user group characteristics. In addition, the computer city of all sizes is also one
Important sales window (table 2 ). Therefore, suppliers should cooperate with agents and dealers to supply goods well, so as to closely grasp
This user contacts the main window of product information, communicates with dealers in a timely manner, transmits product information and market dynamics, in the Computer City
Only by establishing a good product image can we increase the visibility of products and enterprises, expand the product market, and expand the market
Share.
@ 50c15003. gif; table 2 Acquisition Method @@

Motivation
The direct purpose of using commercial management software is to improve work efficiency and quality and make management more standardized.
Improving work efficiency and quality is the most direct motivation for using management software (table 3), and the user's final benefit is
Enterprise benefits, creating more lucrative profits, which is also the function of excellent management software. Market promotion and advertising by manufacturers
The ultimate purpose of the user is to express the relationship between benefit, management and software in the most concise and clear way.
It can stimulate the needs of potential users, stimulate their purchasing motives, increase their purchasing desires, or accelerate their decision-making.
@ 50c15004. gif; table 3 purchase motivation @@
As shown in table 4, professional media advertisements, various computer exhibitions, and consultation with software dealers are the most important sources for users.
The source of the required purchase information. Understanding and making use of this information in a timely manner can help the manufacturer in the selection of advertising methods/promotion means
, Capital investment and ratio, and other aspects of the best balance, in order to most effectively affect the potential user's purchase decisions.
It is worth mentioning that users trust the recommendation of software dealers. To some extent, this reflects the dealers'
It serves as a bridge between the manufacturer and the user throughout the marketing process, which is also caused by the positioning of commercial software.
The importance of inquiry and after-sales service is quite different from that of hardware and tool software. This means two points for the vendor.
It can stimulate the buyer's market through dealers and play a promotional role. Potential users can increase the sales volume when consulting with dealers.
Sales enthusiasm and initiative. It can be seen that attaching importance to and giving full play to the role of dealers is a key factor in the sales of such products.
.
@ 50c15005. gif; table 4 Information Source @@

Main considerations
"Meeting your own needs, practicality, and complete functions" is a key factor for users to consider when purchasing software.
The survey shows that users' Purchasing Psychology tends to be "pragmatic ". A software cannot be called if it cannot meet user requirements.
It is "good", and for general commercial management software, this is a contradiction and an opportunity. Centralized Products
Meeting the common needs of all kinds of users can turn contradictions into advantages.
"Full functionality" is an ideal requirement for products. "Complete" standards vary from person to person, for software developers
The most essential part, that is, the most important functions that users generally consider to be embodied in products, can be used.
Users are psychologically satisfied. Therefore, prior to product development, the vendor must make a real investigation so that the development work can be targeted.
. At the same time, when promoting the product, we should also highlight the features that users are most concerned about, so that they can choose to pay attention when purchasing the product.
To make decisions faster.
The price of any product is the main factor for users to consider when purchasing. Here, it ranks second.
For users, whether the product can be "applicable, sufficient, and useful"-performance is always the most important, followed by investment-price
. Of course, the positioning of such software, after-sales service, and ease of operation of products are also users' concerns.
@ 50c15006. gif; Table 5 main considerations @@