Humanistic care of mobile search

Humanistic care refers to respect for people's subjective status and individual differences, to care for the individual needs of diverse individuals, to inspire the initiative and creativity of people, and to promote the all-round development of human freedom. – Baidu knows

Mobile devices as users of private products, which the app is more like a close friend, they can be friendly to help you get information, play games with you to send boring time, insomnia can also sing to help you sleep, timely remind you need to complete the work plan, convenient for you and distant friends intimate communication ... Are there any mobile searches in your good friends? Do you think search is different from other vertical apps, and is it really just a cold, boring tool in your heart? How to make search more understand people, narrow the distance between users and search, so that users can rely on the trust of friends?

1. Become a user of the emotional container

Mobile phone Baidu app and Google Now's virtual head

Depending on the timing of the mobile device, the image of the head will change with the scene and the weather. Restore the real natural environment, so that users are immersive, but also conveys the idea of searching everywhere. Search is an essential part of people's daily life, whether it is a sunny day, or in the stars of the night, whether it is busy work or pleasant leisure holiday, at any time to search, to obtain the necessary, with beautiful images to arouse the psychological resonance of the user.

The daily map of Bing homepage

Whether it's a lovely animal or a beautiful view, each contact with Bing will brighten your eyes, unlike the simple homepage of the search box, Bing always makes the user smile, each beautiful picture can hit the user's heart, so that users are more willing to use, even if not to search, casually point home pictures, Also can bring you never dabble in knowledge, say not necessarily which one of the themes which the humorous language will bring you a day of good mood.

2. Intuitive and intimate visual expression language

Naver lbs real-time bus route map and Sogou bus station results

Have you ever been in a bus stop waiting for a wait? Never know where you are waiting for the bus now, by contrast, Naver is indeed very intimate, it is like a intimate electronic bus route card, not only marked with the name of each site, but also with the cute bus graphics logo appear in it at which station, and even the distance you are in the site there are a few stops, about how long time, Whenever you refresh, you can see the movement of small buses. This kind of abstract text for intuitive visual expression of the method, so that users more easily accepted, so intimate and lovely small function how can not love it.

3. Humorous and lively animation effect

Gmail and Google Now's loading information animation

The appropriate animation effect will be the first touch of the app. Gmail and Google Now's loading information animation is the color of the ball page effect, smart animation makes the page instantly lively, increase the closeness with the user at the same time, more profound impression, do not want to let the search is too boring, then add the appropriate small animation, it can always bring people surprises.