Humanization of product: hand-painted application performance in affective design

This sharing is one of the few things I've read and paid attention to in my recent "affective design". Here to share with you. Welcome everyone to teach and exchange.

Today is the age of the digital world, we gradually become accustomed to and enjoy the digital creation of modern life. Computer technology has been widely used in people's life and work. Especially in the field of design, some designers have become very dependent on the visual effects of computer software, and also found many of the previously not seen visual image and production skills, greatly enriched the imagination and creative means to expand. At the same time, its impact on traditional design means and thinking creative process is also enormous.

We know that the historical development of visual design, the earliest visual design performance of the totem, religious symbols and royal, military, family badge mark. Since the beginning of the 20th century, the field of visual design has greatly widened, its role has completely changed the people's environment, the objective information is simplified or strengthened, increasing the effectiveness of information transmission. Now, the application of computer technology has subverted the traditional aesthetic conception and the way of examining the works, which has become the subject field of influencing and changing people's work and life habits. And because of the rapid development of computer design software technology, if the new technology can not quickly follow the meaning of the outdated, but also make designers more dependent on the computer software technology brought about by the visual effects, so that all day addicted to the display and the mouse. The result is that the design expresses language and the expression technique single, causes most designs the work to display the rigid identical mechanical implication, lacks the human affinity intimacy.

Nicolaz Trosere design of jazz music posters

In the history of visual design development, many masters of Master's design works are done by hand-drawn. such as the famous Design Master Nicolaz Trosere Design Jazz music posters, today, can still feel the passion overflowing and full of fresh personality of life tension. Visual design is an original, practical and artistic field, it needs not only wonderful creative ideas, but also have a burst of passion and appeal of the means of energy, and through hand-painted visual design works with the full use of computer technology to create visual design works compared to The ingenuity of the hands and the inability to reproduce the original determines that it is the most attractive and valuable. Compared with the programmed, single and numb computer vision works, People's inner world is also more easy to be touched by simple things and cordial.

QQ2011 New Year's Eve festival banner, this hand-painted screen to the user feel very simple and cordial, very cultural background, reminds us of childhood memories.

Google home Holiday logo every time to the user is a refreshing feeling, very connotation.

Some of the icons on Facebook's social networking pages also use a flat-painted style.

The performance and application of hand-painted style retains the style of traditional painting, which directly embodies the designer's aesthetic taste, artistic accomplishment and inner emotion. In the hand-painted creation, because of the randomness in its edge processing, painting the uneven, so that its manifestation of the original. In addition to the designer's life sentiment, content understanding, observation angle, cultural background are different, has brought the design of pluralism, humanization characteristics, but also in line with Donald Norman "Affective Design" book advocated by the emotional design theme.

QQ Mailbox Drifting Bottle-Intimate emotional design (interface and bottles and other objects are using hand-painted performance)

QQ2011 for the iphone official website-feature introduction icon does not use the original color texture style icon, but the use of simple lines freehand style, feeling very light, very clear, very clean, very with the nature, very affinity.

QQ2011 for iphone After the installation of the new feature introduction page, the individual is very fond of this lightweight painting style, here with interesting and vivid hand-painted comic styles, compared to the side of the real line of the real face of the gorgeous graphic introduction more affinity.

The same examples are:

QQ Sync Assistant for iphone QQ space for iphone

QQ Read for iphone q Pat for iphone

Micro-letter and advertising campaign banner

QQ Browser HD version of the tips, compared to the general graphics and text help introduction, this hand-painted introduction interface so that users can accept and interested in reading it.

Introduction to Functions on WEBQQ

QQ Computer Management Tips tips, a very simple hand-painted tips small icon.

QQ Computer Butler Wireless Security Assistant, extremely interesting humorous comic style, because of the interest to stimulate the emotional reflection of the user.

QQ Security Center website

QQ Security Center 404 Error Tips page, the use of lovely personification of hand-painted expression techniques. Let a wrong page become kind.

QQ Mobile phone token for the iPhone, concise atmosphere of hand-painted expression of the picture content is very clear.

Designers will hand-painted to visual design is a kind of expression of affinity and appeal, can form an affinity communication language. The use of hand-painted performance design is through the author heart hand linked to the truth, as if the mother to do the dishes, each dish is a thick family, to the visitors bring a good enjoyment. Hand-painted performance is the personality of the public, is the return of human nature, it can put more feelings into the design, so that users and products resonate, "chujingshengqing", a greater appeal and attract users, to narrow the distance between products and users.

In the increasing impact of computer technology, we need to go to various fields to find new inspiration, to obtain a new visual impact. The traditional hand-painted graffiti not only enriches the creative means, but also awakens the visual designers ' recognition of originality and artistry in design. As one international famous designer once said, "People always think that design has three dimensions, aesthetics, technology and economy." But more important is the fourth dimension: Human nature. Therefore, no matter how our visual environment changes, whether it is hand-painted or computer technology means, in the visual designer's work is still the most valuable designers of human feelings and concerns. Humanity is the eternal theme of all works of art.

Finally, attach a very good website: http://www.brosmind.com/

Author: Little C

Article Source: Tencent CDC